Trade Marketing Manager

The role will embrace: Identification, prioritization and servicing of select top commercial accounts known as Key accounts. Ownership of commercial planning process on behalf of BDMs: evidenced by monthly planning measures Development of customer strategies and execution of plans in conjunction with BDMs Delivering against a goal of building brand availability, visibility and reachability that leads to bringing the brand to life instore Monitoring, analyzing, reporting and recording of data and facts related to the market and account sales performance, advising management of corrective actions necessary to achievement of targets Working with Marketing [and advertising], handling of all trade direct communications material to the trade [e.g. sales aids] and within the trade [ e.g. Point of sale material and brand activation activity] - including local and international trade show management. Working with the supply chain team to ensure efficient management of stock and tight inventory control Working with sales and finance to optimize the financial returns in the value chain. Assisting marketing in product /line extensions development that [a] help grow the category for the customer[b] resonate with shoppers [c] build incremental margin accretive sales Working with technical processing department and supply chain to drive efficiencies in supply e.g. Master case management, palletization, routing of product to customer etc. Technical Knowledge and Competence Familiarity with grocery sales and general retail principles of selling Rich understanding of the tools that help build brand exposure and drive consumer offtake. Understanding of consumer and shopper insight -attitude and behavior and - Macro trends e.g. pricing! Familiarity with the supply chain and inventory control measures Deep understanding of the value chain downstream and commercial negotiation around gross and net sales that help ultimately satisfy customer needs, build critical mass and drive ROI