Trade Marketing Manager

The role will embrace:

• Identification, prioritization and servicing of select top commercial accounts known as Key accounts.
• Ownership of commercial planning process on behalf of BDMs: evidenced by monthly planning measures
• Development of customer strategies and execution of plans in conjunction with BDMs
• Delivering against a goal of building brand availability, visibility and reachability that leads to bringing the brand to life instore
• Monitoring, analyzing, reporting and recording of data and facts related to the market and account sales performance, advising management of corrective actions necessary to achievement of targets
• Working with Marketing [and advertising], handling of all trade direct communications material to the trade [e.g. sales aids] and within the trade [ e.g. Point of sale material and brand activation activity] - including local and international trade show management.
• Working with the supply chain team to ensure efficient management of stock and tight inventory control
• Working with sales and finance to optimize the financial returns in the value chain.
• Assisting marketing in product /line extensions development that [a] help grow the category for the customer[b] resonate with shoppers [c] build incremental margin accretive sales
• Working with technical processing department and supply chain to drive efficiencies in supply e.g. Master case management, palletization, routing of product to customer etc.

Technical Knowledge and Competence

• Familiarity with grocery sales and general retail principles of selling
• Rich understanding of the tools that help build brand exposure and drive consumer offtake.
• Understanding of consumer and shopper insight -attitude and behavior and - Macro trends e.g. pricing!
• Familiarity with the supply chain and inventory control measures
• Deep understanding of the value chain downstream and commercial negotiation around gross and net sales that help ultimately satisfy customer needs, build critical mass and drive ROI