SBH Fashion
SOCIAL MEDIA MANAGER
SBH Fashion, Miami, Florida, us, 33222
We are seeking an experienced and results-driven Lead Social Media Manager to spearhead our social media efforts, focusing on engagement, growth, and brand elevation. This individual will be responsible for developing a comprehensive strategy to build a strong, premium social media presence while managing a small team of content creators. The ideal candidate has experience working in consumer packaged goods (CPG) and can effectively drive cross-functional collaboration with PR, Brand Marketing and influencer marketing teams to create integrated campaigns.
Candidates should take the time to read all the elements of this job advert carefully Please make your application promptly. YOUR CORE FOCUS AREAS AND RESPONSIBILITIES WILL BE: Key Responsibilities: Engagement & Growth: Develop and execute social media strategies that will increase follower count and engagement rates by double digits within the first year. Continuously monitor social media metrics and optimize strategies to achieve growth goals. Content Calendar Development: Develop, design and maintain social media content calendar, identifying when to make changes based on company priorities.. Ensure content aligns with overall brand strategy and elevates the brand’s perception to a premium level. Team Management: Lead and manage the social media team, including a content creator and intern(s), to ensure the timely creation of high-quality content. Mentor and provide feedback to team members to help them grow in their roles. Strategy & Community Building: Build a strong and engaged community by developing and implementing a community-building strategy. Elevate the brand’s presence and influence within the social media space, aligning with the company's overall goals. Ensure all content aligns with the brand’s tone, voice, and premium positioning. Proactively provide feedback and opportunities on how to elevate the brand’s positioning. Cross-Functional Collaboration: Collaborate closely with the PR, Brand Marketing and influencer marketing teams to develop integrated campaigns that enhance brand visibility and engagement. Work alongside creative and marketing teams to ensure all social content aligns with broader marketing objectives. Creative & Analytical Blend: Bring a strong creative eye while using data-driven insights to guide content strategy and drive performance. Track and report on KPIs, using data to inform future content and strategy decisions. Platform Expertise: Manage and oversee content creation, posting, and engagement across multiple social media platforms, including TikTok, Instagram, and Facebook. Stay updated on platform trends and best practices to ensure content remains relevant and effective. WHAT DO YOU NEED TO SUCCEED MUST HAVE: Bachelor’s degree in Marketing, Communications, or related field. 5+ years of total experience in social media management, with at least 3 years of experience managing social media for a CPG company. Expertise in developing cross-functional relationships and working with PR, Brand Marketing and Influencer Marketing teams to create integrated campaigns. Blend of creative and analytical skills; able to craft engaging content and interpret performance data. Hands-on experience managing content and campaigns on TikTok, Instagram, and Facebook. Ability to create engaging user-generated content (UGC) and incorporate it into social strategies. Experience working for a business with at least $10M in revenue. NICE TO HAVE: Strong understanding of community building and engagement tactics. Proficiency in social media management tools and analytics platforms. Exceptional project management and organizational skills. NOTE: This is a Hybrid role. [Mon-Thurs in office or on set location and Friday WFH] Candidate must reside in Miami FL or willing to relocate to Miami FL within ~30 days
Salary $130,000
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Candidates should take the time to read all the elements of this job advert carefully Please make your application promptly. YOUR CORE FOCUS AREAS AND RESPONSIBILITIES WILL BE: Key Responsibilities: Engagement & Growth: Develop and execute social media strategies that will increase follower count and engagement rates by double digits within the first year. Continuously monitor social media metrics and optimize strategies to achieve growth goals. Content Calendar Development: Develop, design and maintain social media content calendar, identifying when to make changes based on company priorities.. Ensure content aligns with overall brand strategy and elevates the brand’s perception to a premium level. Team Management: Lead and manage the social media team, including a content creator and intern(s), to ensure the timely creation of high-quality content. Mentor and provide feedback to team members to help them grow in their roles. Strategy & Community Building: Build a strong and engaged community by developing and implementing a community-building strategy. Elevate the brand’s presence and influence within the social media space, aligning with the company's overall goals. Ensure all content aligns with the brand’s tone, voice, and premium positioning. Proactively provide feedback and opportunities on how to elevate the brand’s positioning. Cross-Functional Collaboration: Collaborate closely with the PR, Brand Marketing and influencer marketing teams to develop integrated campaigns that enhance brand visibility and engagement. Work alongside creative and marketing teams to ensure all social content aligns with broader marketing objectives. Creative & Analytical Blend: Bring a strong creative eye while using data-driven insights to guide content strategy and drive performance. Track and report on KPIs, using data to inform future content and strategy decisions. Platform Expertise: Manage and oversee content creation, posting, and engagement across multiple social media platforms, including TikTok, Instagram, and Facebook. Stay updated on platform trends and best practices to ensure content remains relevant and effective. WHAT DO YOU NEED TO SUCCEED MUST HAVE: Bachelor’s degree in Marketing, Communications, or related field. 5+ years of total experience in social media management, with at least 3 years of experience managing social media for a CPG company. Expertise in developing cross-functional relationships and working with PR, Brand Marketing and Influencer Marketing teams to create integrated campaigns. Blend of creative and analytical skills; able to craft engaging content and interpret performance data. Hands-on experience managing content and campaigns on TikTok, Instagram, and Facebook. Ability to create engaging user-generated content (UGC) and incorporate it into social strategies. Experience working for a business with at least $10M in revenue. NICE TO HAVE: Strong understanding of community building and engagement tactics. Proficiency in social media management tools and analytics platforms. Exceptional project management and organizational skills. NOTE: This is a Hybrid role. [Mon-Thurs in office or on set location and Friday WFH] Candidate must reside in Miami FL or willing to relocate to Miami FL within ~30 days
Salary $130,000
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