SOCIAL MEDIA MANAGER Job at SBH Fashion in Miami

We are seeking an experienced and results-driven Lead Social Media Manager to spearhead our social media efforts, focusing on engagement, growth, and brand elevation. This individual will be responsible for developing a comprehensive strategy to build a strong, premium social media presence while managing a small team of content creators. The ideal candidate has experience working in consumer packaged goods (CPG) and can effectively drive cross-functional collaboration with PR, Brand Marketing and influencer marketing teams to create integrated campaigns.
YOUR CORE FOCUS AREAS AND RESPONSIBILITIES WILL BE:
Key Responsibilities:
Engagement & Growth:

• Develop and execute social media strategies that will increase follower count and engagement rates by double digits within the first year.
• Continuously monitor social media metrics and optimize strategies to achieve growth goals.

Content Calendar Development:

• Develop, design and maintain social media content calendar, identifying when to make changes based on company priorities..
• Ensure content aligns with overall brand strategy and elevates the brand’s perception to a premium level.

Team Management:

• Lead and manage the social media team, including a content creator and intern(s), to ensure the timely creation of high-quality content.
• Mentor and provide feedback to team members to help them grow in their roles.

Strategy & Community Building:

• Build a strong and engaged community by developing and implementing a community-building strategy.
• Elevate the brand’s presence and influence within the social media space, aligning with the company's overall goals.
• Ensure all content aligns with the brand’s tone, voice, and premium positioning.
• Proactively provide feedback and opportunities on how to elevate the brand’s positioning.

Cross-Functional Collaboration:

• Collaborate closely with the PR, Brand Marketing and influencer marketing teams to develop integrated campaigns that enhance brand visibility and engagement.
• Work alongside creative and marketing teams to ensure all social content aligns with broader marketing objectives.

Creative & Analytical Blend:

• Bring a strong creative eye while using data-driven insights to guide content strategy and drive performance.
• Track and report on KPIs, using data to inform future content and strategy decisions.

Platform Expertise:

• Manage and oversee content creation, posting, and engagement across multiple social media platforms, including TikTok, Instagram, and Facebook.
• Stay updated on platform trends and best practices to ensure content remains relevant and effective.

WHAT DO YOU NEED TO SUCCEED
MUST HAVE:

• Bachelor’s degree in Marketing, Communications, or related field.
• 5+ years of total experience in social media management, with at least 3 years of experience managing social media for a CPG company.
• Expertise in developing cross-functional relationships and working with PR, Brand Marketing and Influencer Marketing teams to create integrated campaigns.
• Blend of creative and analytical skills; able to craft engaging content and interpret performance data.
• Hands-on experience managing content and campaigns on TikTok, Instagram, and Facebook.
• Ability to create engaging user-generated content (UGC) and incorporate it into social strategies.
• Experience working for a business with at least $10M in revenue.

NICE TO HAVE:

• Strong understanding of community building and engagement tactics.
• Proficiency in social media management tools and analytics platforms.
• Exceptional project management and organizational skills.

NOTE: This is a Hybrid role. [Mon-Thurs in office or on set location and Friday WFH]
Candidate must reside in Miami FL or willing to relocate to Miami FL within ~30 days

Salary $130,000

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