Sr Director Marketing & Communications OLOL

Job Description

*Must reside in Baton Rouge, LA or be willing to relocate.

The Senior Director of Marketing & Communications for the Baton Rouge Market oversees the development and execution of organization-wide marketing & communication strategies and develops an effective transfer of information to various audiences (both internal and external). Also oversees a variety of specialized marketing and communications responsibilities. Provides communications expertise (written and verbal) in the following categories: media relations, employee communications, community relations, advertising and marketing. Works to generate a climate of understanding and support for the health system, its mission, its accomplishments and its relationships with all audiences.

Responsibilities

1. TECHNICAL TASKS - Marketing

• Participates as a member of the System Marketing team by offering creativity and idea-sharing for concept development and marketing strategy evaluation.
• Initiates and builds positive and productive working relationships with members of the print and electronic media
• Researches, writes and distributes press materials to promote fair and positive media coverage of organization the medical center (e.g., backgrounders, press releases, tip sheets and advisories).
• Develops proactive media relations strategies.
• Responds to media-initiated inquiries and requests for information.
• Ensures that media is escorted during taping/interviewing in hospital facilities.
• Serves as media liaison when hospital codes or the Command Center is activated.
• Stays abreast of local, regional and national coverage of healthcare issues affecting the healthcare organization and anticipates their impact.
• Demonstrates a complete understanding of all policies and procedures concerning the marketing and communications activities with emphasis on privacy and release of information.
• Creates opportunities to share organizational messages in community at large.
• Collaborates with market operational leaders in planning and implementing appropriate community events to create broader awareness and community goodwill (e.g., community education events, fairs, and community screenings).
• Collaborates with System Marketing team and local market leadership to accomplish organizational goals.
• Responsible for social media activity that aligns with system goals as well as represents the local market and its activities.

2. TECHNICAL TASKS - Communications

• Consistently provides employees with one-way and two-way communication routes to meaningfully engage with the organization.
• Develops employee communications aimed at helping individuals understand their role as important team members and as public ambassadors of the health system.
• Works with System Internal Communications team to implement plans that serve the integrated organization goals as well as the local market needs.
• Ensures that department is represented in various service groups and community organizations.
• Supports executive messaging, presentation opportunities, spokesperson duties.

3. INTERPERSONAL RELATIONS / INTER-DEPARTMENTAL INTERACTIONS

• Works with System MarComm team and the Chief Marketing Officer to encourage and maintain consistency in policy, procedure and dealing with the many audiences of the organization.
• Coordinates with the system team for creative concepts and production of various advertising tactics.
• Coordinates and gives input to the system team for planning and purchase of advertising.
• Coordinates daily tasks in order to make the best use of time and takes into account the time constraints of others in performing those tasks.
• Maintains and provides ongoing development of web-based electronic content.
• Maintains the confidentiality of employee and patients records and uses complete discretion when discussing employee and patient matters.
• Leads and manages an effective market-based team as an integral component of the larger system MarComm team.

4. Other Duties as Assigned

• Consistently performs 12 organizational Service Standards, focused on Values, Service and Quality.

5. Challenges the Process

• Seeks challenges aggressively; ensures innovation, and questions the status quo.
• Is not risk-averse; learns from failure, realizes mistakes are opportunities for growth.
• Sets clear stretch goals for self, peers and direct reports.
• Demonstrates understanding of natural sources of conflict and acts to prevent them; does not compromise to avoid conflict.
• Knows where to go to get things done.
• Creates a "no blame" environment.
• Recognizes early signs of changing environment and adjusts as necessary.

6. Inspires a Shared Vision

• Designs a vision and creates environment to support that vision.
• Articulates the vision and describes the internal and external changes that will accompany implementation. 2.3 Demonstrates professionalism, builds trust and credibility that reflect FMOLHS mission, vision and values.

7. Enables Others to Act

• Employs techniques designed to improve discussions between people when stakes are high, emotions run strong, and opinions vary.
• Works constructively to identify and remove barriers and resolve conflict.
• Takes a sincere interest in the coaching and professional development of team members; Meets regularly with team members to discuss and agree on performance expectations and goals.
• Works well with different audiences.
• Encourages collaboration.
• Allocates resources across competing priorities.

8. Models the Way

• Fosters a culture of spirituality and inclusion.
• Finds personal meaning in work.
• Guides decision-making according to Franciscan mission and values.
• Demonstrates humility.
• Demonstrates high standards for professional appearance of self and facility.

9. Encourages the Heart

• Exhibits caring and respectful behavior.
• Takes personal responsibility for customer/patient satisfaction and loyalty.
• Receptive to being held accountable for performance/results.
• Shows sincere interest in others and their personal goals.
• Strives to make all people feel welcomed and valued.
• Rewards and recognizes achievement.

10. Promotes and Supports Compliance in the Workplace

• Demonstrates expertise for all compliance standards in areas of responsibility.
• Demonstrates awareness of and support for all competency requirements, mandatory regulatory standards, and credentialing or certification requirements for areas of responsibility.
• Responsible for monitoring compliance with all applicable laws by team members for whom there is administrative responsibility.
• Promotes employee safety by assessment of risks within the department and promoting good safety principles with the team.

Qualifications

• 10 years relevant experience in marketing and communications, Master's degree can substitute for 2 years of experience.
• Bachelor's degree in related field
• Communication, public relations, marketing campaigns