Digital Marketing & Communications Specialist

Job Title: Digital Marketing & Communications Specialist
Department: Marketing
Reports To: Director of Communications
FLSA STATUS: Exempt

ABOUT SELLMARK
Sellmark is dedicated to making "brands that sell" by producing industry-leading outdoor lifestyle products and brands. Serving more than 50 countries, including retailers in every state across the United States, Sellmark produces industry-leading products, including night vision, laser sights, boresights, thermal scopes, tactical rifle scopes, red dot sights, hunting scopes, shooting rests, and law enforcement products. Sellmark products and brands have been sold in more than 5,000 locations worldwide. Sellmark includes Sightmark, Pulsar, Firefield, Kopfjger, BulletSafe, INFORCE, and Dark30. As a growing organization with a headquarters that boasts a manufacturing space, recent expansion, gym, sauna, event space, kitchen/bar, and a ranch located in Fairfield, Texas, Sellmark is a place that fosters an engaged community. We promote a healthy outdoor lifestyle and innovation through positive leadership, strong ethics, and unequaled hard work. Sellmark encourages self-growth through a team-oriented approach, with the utmost respect for our coworkers and customers. Whether through various outings or impromptu cornhole tournaments at lunch - at Sellmark, our culture and outdoor lifestyle are celebrated at every opportunity. A result is a place that every employee is proud to call home.

VISION

We are seeking a creative and results-driven Digital Marketing & Communications Specialist to lead and execute our digital marketing strategies while managing communications efforts that align with our brand's goals. The Digital Marketing & Communications Specialist is responsible for executing integrated digital marketing and public relations strategies for assigned Sellmark brands. This role combines technical marketing expertise with strategic communications to drive brand awareness, engagement, and growth across all channels while maintaining strong media and customer relationships.

ESSENTIAL DUTIES AND TASKS

Digital Marketing
Manage website content and optimization
Execute social media strategy and paid advertising
Implement and optimize Google Ads campaigns
Oversee content creation and management
Maintain e-commerce platform content
Monitor and analyze data/performance metrics
Conduct competitive analysis
Public Relations
Build and maintain media relationships
Coordinate podcast and webinar appearances
Manage media database
Handle media inquiries and opportunities
Develop PR materials and press releases
Content & Communications
Create compelling copy across all channels
Manage print advertising fulfillment
Handle customer relations via social channels
Collaborate on strategic direction
Support brand managers with market insights

This job description in no way states or implies that these are the only duties to be performed by the employee in this position. It is not intended to give all details or a step-by-step account of the way each procedure or task is performed. The employee is expected to perform other duties necessary for the effective operation of the department.

EDUCATION AND EXPERIENCE
•Bachelor's degree in marketing, communications, or related field
•3-5 years experience in digital marketing and communications
•Demonstrated success in managing integrated marketing campaigns
•Experience with e-commerce and digital advertising platforms

QUALIFICATIONS

Proficiency in digital marketing platforms and analytics tools
Experience with SEO/SEM and paid advertising
Knowledge of CMS and e-commerce systems
Social media management expertise
Understanding of marketing automation tools
Exceptional written and verbal communication
Strong project management and organizational skills
Strategic thinking and analytical capabilities
Ability to manage multiple priorities effectively
Detail-oriented with data-driven mindset

WORK SCHEDULE/HOURS

Main hours are Monday - Friday 8am - 5pm.

Schedules will vary depending on business needs, and may entail working nights, weekends and holidays. Must be flexible to work outside of normal departmental operating hours.

BENEFITS

Competitive salary based on experience.
401k match
Excellent Medical, Dental, and Vision Insurance.
Generous paid vacation.
Company expansion which includes a gym, sauna, wellness center, chiropractor, cafeteria, and event space
Personal days with a generous holiday schedule