Senior Performance Marketing Manager (Youtube & Display) Job at Method Recruitin

Content Summary: Senior Performance Marketing Manager (Youtube & Display) at Fort Bragg, for Method Recruiting

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Senior Performance Marketing Manager (Youtube & Display)

Posted: 02/02/2024 Job Number: 1446 Pay Rate: 150,000

Job Description

As the Google Media Buyer Team Lead, you will spearhead our media buying team, focusing on driving revenue and profits through effective media strategies across various platforms. This position demands a dual focus: directly executing and optimizing high-performing Google campaigns, and guiding a team of media buyers towards our common goals of driving revenue and profits. This role is designed for a leader who excels in analyzing, optimizing, and enhancing advertising campaigns to maximize ROI, and who thrives in a fast-paced, innovative environment.

Key Responsibilities:

• Media Strategy & Financial Oversight:
  • Develop a media strategy aligned with company revenue and profit goals.
  • Manage the advertising budget, optimizing allocation for financial success.
  • Drive revenue and profit through effective paid advertising strategies.
• Channel Management & Optimization:
  • Assess and prioritize advertising channels based on ROI and audience engagement.
  • Continuously analyze channel performance, reallocating investments for optimal results.
• Team Leadership & Development:
  • Build and manage a proficient media buying team across various digital platforms.
  • Set clear performance metrics, offering regular feedback and development opportunities.
• Performance Analysis & Market Insights:
  • Utilize analytics tools for detailed performance tracking.
  • Stay abreast of market trends, leveraging insights for strategic decision-making.
• Agency & Vendor Relations:
  • Foster productive relationships with media vendors and advertising agencies.
  • Negotiate contracts and establish KPIs that align with objectives.
• Collaboration & Affiliate Management:
  • Collaborate with Creative and CRO teams to maximize campaign effectiveness.
  • Oversee affiliate partnerships, ensuring alignment with advertising goals.

Qualifications:

• Proven success in managing large-scale Display or YouTube advertising campaigns.
• Proven experience managing an annual margin budget of $6,000,000+.
• Proven experience in leading performance marketing media buying teams, with a focus on delivering results.
• Experience managing remote and distributed teams, demonstrating effective virtual leadership skills.
• Demonstrated ability to manage large budgets and achieve financial targets.
• Strong analytical skills, coupled with effective leadership and communication abilities.

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