Digital Media Planner Job at Mindlance in Reston

Title: Digital Media Planner

Location: Reston, VA – 100% Remote

Duration: Long Term Assignment

Must Have:

• Creative and copy writing skills
• Digital Media Planning and Executing
• Placing ads on SM Channels such as Meta, Tik Tok, Google
• Rich media, dynamic creative, mobile and video ads units
• Strong Computer Skills: MS Office, Adobe Suite, Google Analytics and prefer Salesforce

Nice To Have:

• Add Agency experience

Position Overview:

Conducting a search for a Digital Media Planner. The Planner will report to the Sr. Director, Digital Media to provide campaign management support. The Planner will be directly involved in the full advertising cycle across all programs: campaign brief, media planning, execution, optimization, reporting and analysis. Campaign channels may include display, 3rd party email, social media, and content marketing.

Responsibilities:

Develop and Execute Digital Media Campaigns:

• Assist in researching and assessing options for media plans based on the objectives
• Develop and edit content.
• Gather ad specifications, collect creative assets, release assets to partners/vendors
• Develop and execute AB tests and perform QA on ad creative to ensure specifications are met.
• Interact with internal and external partners to evaluate, implement, and maintain a media plan.
• Resolve technical and performance issues.
• Lead day-to-day campaign executions.
• Optimize campaign performance based on KPIs.
• Participate in ad hoc projects to help grow client's digital efforts.

Report and Analyse Campaign Performance:

• Collect data needed for post campaign reports and develop readouts for campaign owners including samples, highlights and recommendations.
• Resolve any tracking and reporting discrepancies with analytics tools and/or partners/vendors.
• Analyse data, thinking creatively and designing innovative strategies to ensure campaigns effectively reach their target audience.

Provide Operational Support:

• Vendor management.
• Process new contract and revisions into management system.
• Maintain/Create/Update monthly campaign schedules and ensure projects and campaigns stay on track.

Required Skills:

• 2-3 years digital media operations experience.
• Ad Agency experience preferred.
• Experience executing ads on SM channels such as Meta, Tik Tok, Google.
• Exceptional attention to detail and follow through.
• Excellent analytical and problem-solving skills.
• Creative and copy writing skills (samples will be required during the interview process).
• Understanding of rich media, dynamic creative, mobile and video ads units.
• Fluency with MS Office (Excel, PowerPoint, Word, Outlook).
• Adobe Analytics Suite or Google Analytics required.
• Omni-cloud marketing platform such as Salesforce preferred.

EEO:

“Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.”

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