Minnesota Community Care
Communication and Marketing Coordinator Job at Minnesota Community Care in St Pa
Minnesota Community Care, St Paul, MN, United States, 55130
Summary
The Communication and Marketing Coordinator is responsible for developing and executing comprehensive communication strategies across various channels, including digital and print media, to promote a company's brand, products, and services, while managing marketing campaigns and maintaining consistent messaging to engage target audiences; key duties include content creation, social media management, event coordination, and analyzing campaign performance to optimize results. The Communication and Marketing Coordinator will work with federal, state and county agencies and the broader MCC constituent and various target populations to benefit the mission of MCC.
Essential FunctionsReasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
i. Facebook: MCC's X Portal Management, Imagination Library, Get Connected,
ii. LinkedIn: MCC's company page
iii. Various Programs: Ryan White, DIVA Mums and various Heath Education Programs and Project
iv. Twitter: MCC's Company Page
v. Instagram: MCC's Company Page
vi. YouTube Channel
Primary environment is home office, administrative office, or clinical office. This role requires regular walking. This role may come into contact with patients who may have contagious illnesses.
Supervisory Responsibilities
This position does not have any direct supervisory responsibilities.
Physical Demands
Must have the ability to travel between MCC sites in the St. Paul/Minneapolis metro area.
Who We Are
As Minnesota's largest Federally Qualified Health Center, Minnesota Community Care ensures that the communities we serve have access to high quality and affordable health care. Our patients predominantly identify as people of color (80%), low-wealth (61% patients = 200% FPL), and un/under-insured (40% uninsured, 45% publicly insured) (UDS, 2020).
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. Minnesota Community Care values building a culturally diverse staff that reflects the communities it serves, and strongly encourages women, minorities, and persons with disabilities to apply. Minnesota Community Care is committed to providing Equal Employment Opportunities to all applicants. EO M/F/Disability/Vet Employer.
Required Education and Experience
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
The Communication and Marketing Coordinator is responsible for developing and executing comprehensive communication strategies across various channels, including digital and print media, to promote a company's brand, products, and services, while managing marketing campaigns and maintaining consistent messaging to engage target audiences; key duties include content creation, social media management, event coordination, and analyzing campaign performance to optimize results. The Communication and Marketing Coordinator will work with federal, state and county agencies and the broader MCC constituent and various target populations to benefit the mission of MCC.
Essential FunctionsReasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
- Content Creation: Develop and manage content calendars for various platforms including website, social media, email newsletters, press releases, blog posts, and other marketing materials, ensuring brand consistency and messaging alignment.
- Social Media Management: Oversee social media accounts by creating engaging content, scheduling posts, monitoring interactions, responding to comments, and analyzing social media performance metrics.
- Marketing Campaign Execution: Assist in the planning, development, and execution of marketing campaigns across various channels, including digital advertising, email marketing, and public relations initiatives.
- Brand Management: Protect and promote the company's brand identity by ensuring consistency in messaging, visual design, and tone of voice across all communications.
- Media Relations: Build and maintain relationships with media outlets, pitch story ideas, and manage press inquiries.
- Event Planning and Coordination: Organize and execute company events, conferences, webinars, and trade shows, including logistics, marketing materials, and on-site support.
- Website Management: Update and maintain the company website with fresh content, ensuring accuracy and user-friendly navigation.
- Analytics and Reporting: Track key performance indicators (KPIs) across marketing channels, analyze campaign data, and provide insights to inform future strategies.
- Collaboration: Work closely with cross-functional teams including sales, product development, and design to align marketing initiatives with overall business objectives.
- Maintaining and developing MCC's websites (https://www.mncare.org)
- Assist with content and scheduling of social media posts
- Media relations activities include writing press releases and media alerts, maintaining a digital news archive, and participating in strategic communication efforts
- Event (virtual and in-person) support
- Photography and videography (including editing and working with external vendors)
- Research and estimates
- Maintain a thorough understanding of MCC's Worldwide brand guidelines
- Maintain a thorough understanding of MCC's product-specific messaging and brand procedures including those for all clinics, all programs, MCC Foundations and all MCC projects and portfolios.
- Designing and developing collateral materials for all Service Lines, Departments, Programs, Projects, Portfolios and MCC Foundation with brand fidelity using Canva and Adobe Creative Suite
- MCC email communications support with content, design and layout
- Develop, Design and Manage MCC Library eNewsletter content, design and layout
- Social media management support
i. Facebook: MCC's X Portal Management, Imagination Library, Get Connected,
ii. LinkedIn: MCC's company page
iii. Various Programs: Ryan White, DIVA Mums and various Heath Education Programs and Project
iv. Twitter: MCC's Company Page
v. Instagram: MCC's Company Page
vi. YouTube Channel
- Google AdWords nonprofit account support
- Digital advertising support (e.g. - Pandora and Spotify ads for MCC)
- Content management and video cataloging on MCC's YouTube channel
- Commitment to driving diversity, equity and inclusion
- Excellent verbal and written communication skills
- Excellent organizational skills and attention to detail
- Excellent time management skills with a proven ability to meet deadlines
- Strong critical thinking skills
- Excellent communication, leadership, and planning skills
- Proven strategic agility, ability to succeed in a fast-paced, continuously evolving environment
- Ability to adapt to the needs of the organization and employees
- Ability to prioritize tasks and to delegate them when appropriate
- Proficient with Microsoft Office Suite or related software
Primary environment is home office, administrative office, or clinical office. This role requires regular walking. This role may come into contact with patients who may have contagious illnesses.
Supervisory Responsibilities
This position does not have any direct supervisory responsibilities.
Physical Demands
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift 15 pounds at times.
Must have the ability to travel between MCC sites in the St. Paul/Minneapolis metro area.
Who We Are
As Minnesota's largest Federally Qualified Health Center, Minnesota Community Care ensures that the communities we serve have access to high quality and affordable health care. Our patients predominantly identify as people of color (80%), low-wealth (61% patients = 200% FPL), and un/under-insured (40% uninsured, 45% publicly insured) (UDS, 2020).
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. Minnesota Community Care values building a culturally diverse staff that reflects the communities it serves, and strongly encourages women, minorities, and persons with disabilities to apply. Minnesota Community Care is committed to providing Equal Employment Opportunities to all applicants. EO M/F/Disability/Vet Employer.
Required Education and Experience
- A Bachelor's Degree in Marketing, Communications, Public Relations or related field
- At least 3 years of relevant experience in marketing and communications roles
- Prior experience at a federally qualified health center or other health related institution.
- Additional education in business administration and/or healthcare administration.
- Proven ability to lead during a period of change and uncertainty.
- Demonstrated success in working effectively with target population(s).
- Change Agile; ability to operate in the gray and flex to new developments or situations.
- Experience working in a multi-site environment is highly desired.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)