Director of Performance Marketing

Director of Performance Marketing At L-Nutra, we are transforming the way people approach health and longevity. We’re seeking a Director of Performance Marketing to lead our growing team and work in close partnership with the VP of Growth to manage and optimize our paid channels. This role will focus heavily on driving growth through paid social media platforms , including Meta, TikTok, and YouTube, with a strategic focus on analyzing and improving creative performance to drive measurable results at scale. You will oversee our paid marketing strategy and $500k monthly budget , guiding your team to ensure our digital marketing efforts are highly effective, scalable, and aligned with L-Nutra’s overarching business goals. As a data-driven leader, you’ll have the opportunity to shape the future of L-Nutra’s digital presence , refining the performance marketing strategy to deliver significant growth across all key acquisition channels. Key Responsibilities: Lead Paid Media Strategy: Spearhead the strategy, execution, and optimization of paid campaigns across Meta, TikTok, YouTube , and additional social channels. Drive customer acquisition, brand awareness, and long-term growth. Creative Performance Leadership: Oversee the optimization of creative performance , providing direction on ad creatives, copy, and targeting strategies. Lead the team to interpret and analyze performance data across paid channels, identifying areas for continuous improvement to achieve higher engagement , conversion rates , and ROI . Collaborate with Leadership: Work directly with the VP of Growth and other leaders to align performance marketing strategies with broader company growth objectives . Lead the integration of new paid channels into the marketing mix, ensuring L-Nutra stays at the forefront of paid media innovation. Budget Oversight & Optimization: Manage and optimize a monthly marketing budget of $500k to ensure optimal allocation across channels, with a primary focus on maximizing ROAS , CAC , and LTV . Lead the budgeting process and ensure efficient spend distribution to achieve key metrics. Funnel & Campaign Optimization: Take full ownership of funnel optimization by analyzing and optimizing customer acquisition cost (CAC), lifetime value (LTV), and return on ad spend (ROAS). Ensure the continuous improvement of campaigns throughout the funnel to maximize impact. Expansion of Paid Social Channels: Lead the launch and scaling of new paid social channels like TikTok and YouTube , diversifying and expanding L-Nutra’s paid marketing footprint. Guide the team in evaluating new opportunities and integrating them into the overall paid media strategy. Data-Driven Decision Making: Foster a culture of data-driven decision-making by leveraging insights and analytics to guide strategy and creative execution. Regularly report on campaign performance , using data to refine tactics and ensure the highest levels of performance. Cross-Functional Collaboration: Work closely with the creative , content , and product teams to ensure alignment of paid media campaigns with brand messaging , product launches , and overall marketing objectives. Lead and mentor a growing team of performance marketers. Skills & Experience: Experience: 7 years of experience in performance marketing , with a focus on paid social channels (Meta, TikTok, YouTube). Health or wellness industry experience is a plus but not required. Strategic Leadership: Proven track record of leading performance marketing teams , driving results across a wide range of digital channels. Experience overseeing large budgets and ensuring scalable growth . Creative & Performance Expertise: Ability to drive creative performance by analyzing data, optimizing ads, and refining targeting strategies across various social platforms. Data-Driven & Analytical: Strong analytical mindset with the ability to use data to make strategic decisions . Experience in using advanced reporting tools , attribution models , and analytics platforms . Budget Management: Experience in managing $500k monthly ad spend, optimizing spend for maximum ROI and cost efficiency. SEO & CRO Knowledge: Familiarity with SEO and CRO principles to ensure website optimization and improve landing page performance. Adaptability & Innovation: Comfortable in a high-growth, startup environment , with a strong drive to innovate and improve processes and performance. Ability to pivot and adapt quickly to new challenges. Collaborative Leadership: Excellent communicator and leader with the ability to inspire a team , work cross-functionally, and deliver results in a fast-paced, collaborative environment. Why Join Us? Innovative Work: Help shape the future of health and longevity by working on groundbreaking products and a dynamic marketing team. Opportunity for Growth: Work directly with leadership, including the VP of Growth, to scale performance marketing and drive significant business impact. Dynamic Environment: Be a part of a fast-paced, high-growth company where your ideas and strategies will make a tangible difference to the business. Competitive Compensation: We offer a competitive salary along with a robust benefits package, including health, wellness, and professional development opportunities . If you are a seasoned performance marketer with a passion for health and longevity and a proven record of success across paid social channels, we’d love to hear from you. Join L-Nutra and help us continue redefining the future of health and longevity. L-Nutra is an Equal Opportunity Employer.