Knorr Marketing is hiring: SEO Content Specialist in Traverse City
Knorr Marketing, Traverse City, MI, United States, 49685
Over 35 Years of Building Brands, Building Trust, and Building Business!
Knorr Marketing is a fully integrated vertical marketing agency and the North American leader in marketing Home Furnishing Retailers.
Knorr Marketing’s goals have always been aligned with our clients: to engage with customers in relevant and meaningful ways that result in superior experiences, increased brand awareness, and measurable return on marketing investments.
Knorr Marketing is seeking an SEO Content Specialist
As an SEO Copywriter for Knorr Marketing, your role is to develop and create copy which is interesting and persuasive to customers shopping for home furnishings in the digital realm, and gains the attention and focus of search engines for terms relevant to our clients. Whether it’s branding or promotion, organic or paid content, website copy or social media assets, your expertise in the areas of keywords and phrases, and creative copy development generate engagement, excitement, and superior rankings on search engines.
Role:
- Identify strategies, techniques, and tactics to increase the number of visitors to a website and obtain a high-ranking placement on the results page of search engines.
- Create highly refined keyword strategies that lay the foundation for the client’s SEO.
- Perform thorough, detailed website analysis, identifying current problems and opportunities, with a focus on crawlability, site architecture, and site content.
- Develop and implement link building strategy.
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Develop and edit blog content.
What we are looking for:
- Working knowledge of HTML, CSS, and Schema structured data markup.
- The ability to write coherent, compelling copy that is not only keyword-rich but also user-friendly.
- An understanding of on-page optimization best practices.
- Experience with Google Analytics, Google AdWords, Google Search Console, and other industry-specific tools.
Day to Day Responsibilities:
- Create and manage SEO processes and scheduled tasks.
- Maintain and regularly improve the SEO process to ensure best practices.
- Regularly engage in SEO education to improve services offered.
- Properly utilize project management software for all SEO tasks.
- Manage and develop usage standards for all SEO tools and software programs.
- Ensure quality work is delivered on time for all campaigns.
- Execute all regularly scheduled SEO tasks for all campaigns.
- Execute timely and effective onboarding for all SEO campaigns.
- Conduct keyword research.
- Conduct SEO site audits.
- Optimize website for target keywords.
- Optimize website for crawlability and indexability.
- Develop SEO strategies based on SEO data analysis.
- Work with Content Marketing Specialist to guide content and link building efforts.
- Manage local citation campaigns.
- Manage and refine review generation system.
- Create regular reports for all campaigns.
Wage is based on experience.
Insurance, Health & Wellness
- Health Insurance
- Dental Insurance
- Flexible Spending Account (FSA)
- Vision Insurance
- Simple IRA
- Health Savings Account (HSA)
- Life Insurance
- Supplemental Life Insurance
- Disability Insurance
Family & Parenting
- Military Leave
- Family Medical Leave
Vacation & Time Off
- Vacation & Paid Time Off
- Paid Holidays
- Bereavement Leave
Perks & Discounts
- Company Social Events
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Job Type: Full-time
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