Advertising Sales Representative Job at Lamwork in Denver

ADVERTISING SALES REPRESENTATIVE

Published: Nov 15, 2024 – The Advertising Sales Representative is responsible for achieving monthly sales revenue goals by presenting tailored advertising solutions that effectively promote clients' products or services. This position develops and delivers compelling sales presentations and contracts to both new and existing customers while maintaining and expanding contact data within the ACT system. The representative also responds promptly to inbound inquiries, manages insertion orders accurately, and provides comprehensive support for advertising programs.

Job Summary:

• Interact with customers professionally and courteously.
• Keep current on credit department policies and procedures.
• Communicate and/or report to the Advertising Outside Sales Supervisors any customer issues/problems and any other pertinent business information daily.
• Maintain accurate and complete sales records and promptly submit all required reports.
• Presents professional and helpful behavior and attitude to customers, peers, and staff.
• Lead and manage digital marketing and advertising initiatives for large social media clients business to business sales.
• Analyze and interpret data, draw conclusions, and develop actionable recommendations for optimizing marketing ROI and performance of digital campaigns.
• Build relationships with decision-makers that drive their engagement and excitement about advertising products and services offered by the client.
• Develop professional relationships and attend appropriate business networking events.
• Manage Accounts Receivable of current customers, and assist with collections of payments due to keep accounts current, if required.

Skills:

• Customer Service (Soft Skills)
• Policy Knowledge (Hard Skills)
• Reporting (Hard Skills)
• Professionalism (Soft Skills)
• Digital Marketing (Hard Skills)
• Data Analysis (Hard Skills)
• Relationship Building (Soft Skills)
• Accounts Receivable Management (Hard Skills)

Responsibilities:

• Servicing and maintaining existing client base with weekly phone calls.
• Providing customer service to walk-in businesses and new clients via the phone.
• Prospecting new business from other media to expand the client base.
• Coordinating the layout of the section, working with the art and traffic department on ad proofs.
• Handling and processing payments from customers and clients.
• Tracking advertising trends and adjusting sales plans accordingly.
• Managing one or more marketing campaigns in the local territory and ensuring proper placement of advertising materials.
• Maintaining current product knowledge and promotions of client portfolio.
• Execute advertising and marketing strategies face-to-face with customers in a retail setting.
• Create and maintain brand loyalty through excellent customer interactions.
• Participate in ongoing training to assist with business growth.

Job Summary for Edgewise Communications, Phoenix, AZ:

• Achieve Monthly Sales Revenue Goal.
• Present to customers how specific types of advertising and services offered by the company will help promote their products or services in the most effective way possible.
• Prepare and deliver sales presentations and proposed contracts to new and existing customers for advertising products, services, and programs, and to protect and increase existing revenue base.
• Maintain, update, and increase contact data on assigned accounts in territory in the ACT system.
• Identify potential customers for each publication, product, event, or service.
• Explain technical product or service information and deadlines to customers.
• Timely response to all inbound inquiries from local customers, by phone or email.
• Submit all insertion orders and contracts accurately, and on time.
• Deliver promotional flyers and marketing materials to current or prospective customers.
• Inform customers of available options for advertisement artwork and provide samples to assist customers in developing advertising programs.
• Explain technical product or service information to customers, including web, newsletter and digital services.
• Deliver advertising or illustration proofs to customers for approval.

Skills:

• Account Management (Hard Skills)
• Customer Prospecting (Hard Skills)
• Technical Explanation (Soft Skills)
• Inbound Inquiry Response (Soft Skills)
• Order and Contract Management (Hard Skills)
• Promotional Material Distribution (Hard Skills)

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