Senior Communication Specialist Job at Presbyterian Homes and Services in Rosevi

Presbyterian Homes and Services Senior Communication Specialist

Presbyterian Homes & Services Home Office in Roseville, MN is seeking a Senior Communication Specialist for our team.

The Senior Communication Specialist represents Presbyterian Homes & Services along with other operating entities to the community at large, including maintaining messaging to retain a positive reputation of the PHS brand. The Sr. Communication Specialist develops omni-channel campaigns including talking points and related strategies.

REPORTING STRUCTURE
The Senior Communication Specialist reports to the Senior Director of Marketing Communications. The Senior Communication Specialist works collaboratively with PHS and SHP Management staff, Site Leaders, and functional directors of assigned areas of accountability along with internal and external partners and vendors.

Responsibilities

1. Represent Presbyterian Homes & Services along with other operating entities to the community at large.
2. Maintain messaging to retain a positive reputation of the PHS brand.
3. Develop omni-channel campaigns including talking points and related strategies.
4. Serve as one of the primary writers and editors for a wide range of content, including news releases, articles for internal and external business publications, advertising copy, demand generation campaigns, and thought leadership pieces.
5. Plan, execute, and monitor marketing campaigns, strategies, and activities.
6. Act as one of the primary points of contact for the media, especially in situations involving negative events or crisis management.

Qualifications

1. Bachelor’s degree in journalism, communication, marketing, or related field.
2. 8+ years proven experience in public relations, communication or marketing with a track record of successful campaign execution including digital, print and broadcast.
3. Demonstrated experience in media relations, crisis communication and healthcare communications/marketing. Experience in senior housing, service or health care related environments preferred.
4. Robust writing skills for a variety of channels including traditional media, online, print, social media, video and audio for stakeholders including donors, residents, families, executives, employees, media and volunteers.
5. Strong project management skills, including the ability to create and manage project plans, budgets, and timelines.
6. Must have flexibility, personal integrity, and ability to work effectively with residents, coworkers, family members, visitors, media, and the public.
7. Ability to work independently and with minimal supervision.
8. Demonstrated computer proficiency including Microsoft Office and other common computer programs.
9. Strong leadership skills to guide and motivate team members toward project objectives.
10. Must be a team player, willing to take direction and accept responsibility for meeting specified objectives.

About PHS

Based in St. Paul, Minnesota, Presbyterian Homes & Services (PHS) is a nonprofit, faith-based organization providing a broad array of high-quality housing choices, care options and services for older adults. There are over 7,500 team members at PHS, serving more than 26,000 older adults through 60+ PHS-affiliated senior living communities in Minnesota, Iowa and Wisconsin. PHS is also co-owner of Genevive, the largest geriatric primary care practice in MN, providing comprehensive care for over 15,000 older adults.

PHS is an EEO/AA employer. All applicants will receive consideration for employment regardless of their race, color, creed, religion, national origin, sex, sexual orientation, disability, age, marital status, or status with regard to public assistance.