Happy V is hiring: Influencer Marketing Coordinator in Miami

Must live in South Florida to be considered for position. Please do not apply if out of state.

Who We Are:

Happy V is one of sunny South Florida's fastest-growing e-commerce wellness brands. Founded in 2019 by necessity, our goal is to provide women with effective, high-quality, easy-to-use wellness products along with informational content that covers the A-Z's of feminine health.

The Happy V team is tight-knit, creative, high-performing, and collaborative. Our work environment is an inspiring space where you can thrive as a result. As a young company, there is a massive opportunity for career growth as Happy V continues to expand at a fast pace.… If you're up for the challenge, you should definitely keep reading.

What We're Looking For:

As the Influencer Marketing Coordinator, you'll be responsible for sourcing Influencers, User-Generated Content (UGC) creators, and Affiliates while also playing a key role in managing and nurturing our external partnerships. The ideal candidate will have a creative mindset, be seasoned with influencers, UGC, and affiliate marketing, and enjoy working with influencers to drive brand awareness.

What You’ll Be Doing:

• Work alongside the Influencer Marketing Coordinator to source, onboard, and manage influencers, UGC creators, affiliates, and external relationships/partnerships.
• Responsible for sourcing and building relationships with influencers, content creators, and affiliates, ideating user-generated content surrounding current trends, managing a creator database, and reporting on the success of different campaigns and initiatives.
• Manage and grow Happy V’s existing Affiliate Marketing Program.
• Develop, optimize, and implement an Affiliate Marketing program leveraging ShareASale and Refersion.
• Support with Influencer and UGC creator strategy including, but not limited to, building briefs, pitching influencers, contract signing, and content delivery management.
• Collaborate with the marketing team to develop UGC and influencer collaboration strategies that drive brand awareness and engagement.
• Stay updated with social media trends and adapt Influencer and UGC strategies accordingly to stay relevant.
• Identify and establish partnerships with potential influencers, UGC creators, and affiliates relevant to the brand.
• Develop innovative Affiliate and Influencer strategies for new social and digital platforms with an emphasis on Instagram, TikTok, and YouTube.
• Partner with social and creative teams to support and ideate influencer content.
• Activate influencer channels to help support seasonal brand and product campaigns.
• Leverage a clear understanding of the various creator tiers and their respective goals/KPIs.
• Report to leadership on influencer analytics referencing Tribe Dynamics.
• Work collaboratively with the fulfillment team to successfully execute PR, Influencer, UGC Creators, Affiliate, and Industry Expert mailers.
• Coordinate influencer giftings and mailings in partnership with external agencies.
• Order boxes, tissue paper, swag, products, and anything necessary to support Happy V’s activations and initiatives.
• Support with administrative tasks, including scheduling calls, list building, influencer marketing calendar management, etc.
• Coordinate with the marketing team to execute successful events and activations to shine a light on Happy V.
• Additional tasks to support the Marketing team as needed.

Qualifications:

• 3+ years of experience in influencer relations, marketing, and/or talent management
• Experience working in a fast-paced, entrepreneurial team environment
• Ability to respond quickly to changing priorities
• Excellent verbal communication skills and high attention to detail
• Organized and able to manage multiple initiatives and lines of communication.
• Experience with platforms Refersion, Tribe Dynamics, and ShareASale
• Demonstrate experience utilizing data to drive actionable insights to develop marketing strategies and plans
• Experience building and scaling brand affiliate and influencer programs
• Experience with internal tools used to source and manage relationships
• Familiarity with data-keeping and the use of tools such as Google Analytics, Google Sheets, and more
• Proven ability to meet deadlines and work on multiple projects simultaneously

Personal:

• Excellent interpersonal and relationship-building skills
• An excitement for influencer trends and an interest in testing and iterating to stay up with new digital trends
• An interest in feminine wellness
• A forward-thinking, positive can-do attitude

Benefits:

• Medical, Dental & Vision insurance
• 10 PTO days + 12 paid holidays
• Bi-Annual Performance Reviews
• WFH + Health and Wellness stipend
• Health and wellness stipend
• Continued education reimbursement
• Meals provided (in-office)
• Monthly Supplement Wellness Products Provided