SEM Manager/ Paid Search Manager Job at Hire Talent in Chicago

Title: SEM Manager/ Paid Search Manager

Location: Chicago, IL (hybrid, 3 days in office)

Pay: $53

Job Description:

Responsibilities

- Develop and implement comprehensive paid search strategies aligned with our business objectives. Conduct detailed keyword research, competitor analysis, and audience segmentation.

- Build and run paid search campaigns on platforms such as Google Ads, Microsoft Ads, and SA360. Set up, optimize, and monitor ad campaigns, ad groups, and keywords for optimal performance.

- Manage the allocation and optimization of advertising budgets to maximize ROI. Implement effective bidding strategies to meet performance goals.

- Craft compelling ad copy and perform A/B testing to improve click-through rates and conversions. Continuously analyze ad performance and make data-driven improvements.

- Regularly generate reports on campaign performance, highlighting key metrics and insights.Use data to provide actionable recommendations for campaign improvements.

- Function as a Subject Matter Expert in providing insight into paid search strategy and performance.

- Stay up to date on industry trends, algorithm changes, and new technologies. Apply the latest best practices in paid search marketing to our campaigns.

Qualifications

- Bachelor’s degree or equivalent experience

- Minimum of 3+ years working in the B2B SaaS vertical

- Minimum of 4+ years working in SEM channels with strong success record

- Prior ownership of marketing pipe or revenue targets is a requirement

- Strong, hands-on-keys expertise with Google Ads, Google Ads Editor, Microsoft Ads and Search Ads 360

- Self-starter who can catch a leadership vision and bring it to life on their own

- Strong attention to detail

- Knowledge and experience with web analytics tools (Google Analytics) and conversion tracking

- Understanding of sophisticated bidding metrics – tCPA, tROAS, offline revenue uploads, custom weighted conversions

- Strong analytical skills and the ability to interpret data to make informed decisions.

- Strong Excel skills: pivot tables, VLOOKUP, SUMIFS

- Excellent communication skills and the ability to work collaboratively within a team.