Marketing Manager Job at Boutique Civil Law Firm in Boynton Beach

Welcome to a reputable Personal Injury Law Firm in Boynton Beach, FL, currently searching for a skilled Senior-Level Marketing Manager to become part of our team. We are looking for an ideal candidate who can operate autonomously and directly report to the leadership team.

Responsibilities:

1. Formulate, devise, and execute comprehensive marketing strategies, communications, and public relations activities, both internally and externally, while adhering to Florida Bar Ethics Rules.
2. Supervise and oversee all stages of developing and releasing advertising materials and branded content.
3. Strategically synchronize the marketing requirements of the organization with other departments to ensure compliance with the company's brand standards and marketing goals.
4. Develop annual Marketing and Business Development plan and budget including specifying key strategic and tactical objectives and means to achieve annual goals using both traditional and digital activities.
5. Evaluate and analyze the performance of campaigns and report to the ownership.
6. Create, maintain, and analyze law firm KPIs and report to ownership.
7. Engage in research and analysis and competitive intelligence-gathering for strategic planning, competitive Firm positioning, and business development activities.
8. Create promotional messages and themes to drive business.
9. Coordinate and integrate marketing strategies across multiple channels including Digital and traditional media outlets.
10. Manage third-party vendors and negotiate media buys.
11. Identify internal and external event opportunities (including sponsorship and speaking slots), assessing the value, relevance, and costs/benefits of these opportunities, and supervise events.
12. Draft and maintain up-to-date materials about the Firm’s staff and its activities in both traditional and digital formats.
13. Evaluate the client experience from start to finish, identifying areas for improvement, and developing and implementing means to achieve improvement of client experience.
14. Manage day-to-day responsibilities to ensure that all assignments and projects are effectively managed and in alignment with the Firm’s overall strategic efforts and that all Firm employees are educated and engaged and that client service is exceptional.
15. Work with Firm attorneys to develop and execute marketing/business development strategies, plans, and projects.

Qualifications:

1. An undergraduate degree, required and a secondary degree (e.g., a Master’s degree, a Ph.D., an M.B.A.) is preferred.
2. Minimum of 5+ years of demonstrated success in a business development/marketing-related field.
3. Experience in a professional services environment with previous law firm experience preferred.
4. Demonstrated experience in planning and executing a marketing campaign from start to finish while working in a leadership capacity.
5. Proven success in strategically identifying competitive opportunities and leading organizations to unprecedented growth.
6. Expertise in branding, tactical marketing initiatives, marketing communications, media, and online offline Strategy with strong financial capabilities.

Compensation:

$60,000 - $110,000 commensurate with experience.

Work Hours:

Monday to Thursday 8:30 am to 5:30 pm, Fridays 8:30 am to 5:00 pm.

Benefits:

1. Competitive salary
2. Health insurance
3. 401(k) retirement savings plan
4. Paid time off (PTO)
5. Opportunities for professional advancement and development

Come be a part of our team and play a vital role in enhancing our firm's marketing initiatives to contribute to our ongoing success.