Digital Marketing Specialist Job at Robert Half in Beachwood

Job Description: SEO/PPC Specialist (Full-Funnel Marketing Expert)

Overview:

We are seeking a highly skilled and experienced SEO/PPC Specialist with a strong understanding of full-funnel marketing strategies and technical expertise in search engine optimization (SEO) and pay-per-click (PPC) advertising. This role demands a strategic thinker who excels at channel-specific campaigns, understands lead progression from Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL), and is comfortable explaining complex strategies in client-facing scenarios.

Key Responsibilities:

Full-Funnel Marketing Strategy:

• Design and implement acquisition strategies that align with client business goals.
• Monitor and optimize campaigns across the full funnel, ensuring smooth transitions from awareness to conversion.
• Analyze and report on lead progression through MQL and SQL stages, offering actionable insights.

Channel Expertise (SEO & PPC):

• Develop and execute SEO strategies to improve organic search rankings, traffic, and visibility.
• Manage and optimize PPC campaigns across platforms like Google Ads, Bing Ads, and social media.
• Conduct keyword research, ad copy creation, A/B testing, and bid management for paid campaigns.

Technical Proficiency:

• Perform on-page and off-page SEO optimization, including technical audits and link-building initiatives.
• Utilize analytics tools to track performance, identify issues, and implement data-driven optimizations.
• Stay updated on industry trends, search engine algorithm updates, and emerging PPC features.

Client-Facing Engagement:

• Serve as a trusted advisor to clients, clearly communicating strategies, performance metrics, and recommendations.
• Address client questions and provide insights on campaign performance and optimizations.
• Build and maintain strong relationships with clients, ensuring their goals are met with precision.

Agency Collaboration:

• Work seamlessly within a fast-paced agency environment, managing multiple clients and projects simultaneously.
• Collaborate with cross-functional teams to integrate SEO and PPC strategies with broader marketing initiatives.

Qualifications:

• Experience: Minimum 3-5 years of hands-on experience in SEO and PPC, preferably within an agency setting.
• Technical Skills: Proficiency in tools such as Google Analytics, Google Ads, SEMrush, Ahrefs, and other relevant platforms.
• Full-Funnel Understanding: In-depth knowledge of marketing funnels and lead qualification processes.
• Communication Skills: Exceptional ability to articulate strategies and performance metrics in a client-facing role.
• Analytical Mindset: Strong data analysis skills with the ability to draw actionable insights.
• Certifications (Preferred): Google Ads Certified, HubSpot Inbound Marketing, or similar.