Social Media Coordinator

The Association for Advancing Automation (A3) is looking for a creative, outgoing, strategic and detail-oriented professional to be the active manager of A3’s social media by developing and curating engaging social media content, monitoring engagement and replying to questions, comments and inquiries. The successful candidate will join our talented team of 40. We are headquartered in Ann Arbor, MI, but offer the successful candidate the opportunity to work elsewhere and travel if needed. You'll be a key member of North America's leading automation trade group, representing more than 1,300 company members from around the world. A3 offers great benefits, growth opportunities, interesting domestic and international travel, all in a stable, well-funded organization that dates back to 1974. Responsibilities · Social Media Content Creation and Scheduling o Working under the direction of the Media Production Manager; Create or curate, edit and produce A3’s social media content weekly on each platform. o Create content and templates tailored to and implementing best practices on each platform (include, but not limited to LinkedIn, X, TikTok, Threads, Instagram, Facebook, YouTube). o Maintain an editorial calendar to ensure consistent posting (e.g., 5 posts per week). o Develop social media graphics, gifs and other content as needed, along with SEO-tailored copy. o Employ tactics to aggressively increase social media followers and engagement. o Ensure all posts adhere to brand guidelines and maintain a consistent voice across platforms. · Social Media Metrics o Monitor and report on weekly engagement growth (comments, likes, shares). o Generate monthly reports showing performance (impressions, reach, clicks, etc.). o Track follower demographics to ensure alignment with target audiences. · Social Media Engagement & Trends o Engage with followers daily, commenting and starting conversations. o Respond to all brand mentions, direct messages, comments and any other user-generated content within 8 hours of receipt. o Research, implement, and report on new trends or features on social media platforms to stay relevant (e.g., Instagram Stories, LinkedIn Polls). · Community Management o Working with the Media Production Manager, assist in A3’s Influencer Strategy. · Webinars & Additional Collaboration o Provide support and assistance coordinating and moderating A3 webinars. o Provide support to staff members for conferences, trade shows, meetings and other events, both prior to and at events, as needed. Qualifications · 3-5 years of experience in marketing, communications, or related field · 2-4 years of experience in high-quality social graphic/gif creation · 2-4 years of experience of social media copywriting and interactions from a professional account · Enjoys social media content and latest trends on various platforms · Experience in social calendar mapping and management skills · Experience in Adobe Suite and Canva platforms a plus · Vendor relationship experience · Experience working with platforms like Higher Logic, Informz, HubSpot, Salesforce, or similar · Experience in creation and presentation of social media analytical reports · Familiarity with Microsoft Teams a plus · Past experience in association work a plus