Web Content Writer Job at Robert Half in Baltimore

We are on the lookout for a skilled Web Content Writer in the non-profit sector, based in Baltimore, Maryland. This role involves creating engaging web content and using various digital tools to enhance our online presence. The opportunity is a short term contract employment, focusing on reviewing and editing website content in Spanish.

Responsibilities:
• Creating and managing compelling and engaging web content
• Utilizing Adobe Creative Cloud and Content Management System (CMS) for content creation and management
• Employing Facebook Insights and other digital tools to gauge content performance and adjust strategies as needed
• Ensuring content adheres to AP Style guidelines and maintains brand awareness
• Editing and copyediting content to ensure it meets the organization's standards and goals
• Using blogging as a tool to further engage our online audience
• Implementing effective Hispanic & Latin American Marketing strategies in content creation
• Monitoring and managing web content management
• Developing and executing strategies for online advertisements.• Proficiency in Adobe Creative Cloud
• Knowledge of Assertion Markup Language
• Experience with Content Management System (CMS)
• Ability to produce high-quality editorial content
• Familiarity with Facebook Insights and its effective use
• Proven experience in creating compelling advertisements
• Mastery of AP Style writing
• Experience in blogging and creating engaging content
• Ability to increase brand awareness through digital platforms
• Expertise in web content creation and management
• Proficiency in copy editing and copyediting
• Experience in content editing
• Understanding of Hispanic & Latin American Marketing strategies