Ergodyne
Job Type Full-timeDescriptionWe are seeking a highly skilled Digital Marketing Specialist to join our dynamic team. This role requires expertise in paid advertising, organic search, and data analytics to drive our digital marketing efforts.The ideal candidate will be a strategic thinker with a data-driven approach, capable of managing multiple projects simultaneously and adapting to the ever-changing digital landscape. They will play a crucial role in driving our digital marketing success through paid and organic channels while providing valuable insights for continuous improvement.You have already accomplished (required):Bachelor's degree in marketing or other related field2-3 years of experience in digital marketing, with a focus on paid advertising and managing campaigns on Amazon DSP, Google Ads, and social media platforms2-3 years of strong analytical skills (Google Analytics, Google Tag Manager) and proficiency in data visualization tools like Looker Studio, Excel or Tableau2-3 years of keyword research and search engine optimization (SEO) foundationYou may have already accomplished (preferred):Experience using Content Management Systems like DrupalBasic Web Editing skills (HTML, CSS, etc.)What YOU are good at:Excellent project management and leadership abilitiesStrong communication skills for presenting results and recommendations to senior managementOrganized for productivity and efficiency. Takes initiative and demonstrates adaptabilitySelf-motivated, quick learner with ability to execute work using a variety of digital platformsStays current. Demonstrates passion for learning with reading, research, and networkingSocial media marketing expertisePositive, collaborative, strategic thinker and contributorWhat WE are good at:Working Hard. Playing Hard. Living Tenaciously.Making well-crafted, innovative, high-function products that Make The Workplace A Betterplace™Being distinctively and disruptively creative from bow to sternEndeavoring to be fair-minded, transparent and positive in all we say and doKey Responsibilities:Paid Advertising Management:Develop comprehensive paid advertising campaign plans and timelines from scratch, tailored to our unique business needs.Execute campaigns across Amazon Display Ads, Google Ads (PPC) and social media, while continuously exploring new platforms and methodologies.Manage the LinkedIn Campaign Manager tool to set up and optimize various ad formats, including Sponsored Content, Text Ads, and Sponsored Messaging.Optimize ad performance by creating budget management strategies and maximizing ROI across all platforms.Collaborate with cross-functional teams to ensure cohesive marketing efforts, establishing new communication channels and processes.SEO and Keyword Research:Conduct comprehensive organic keyword research to support SEM initiatives, introducing innovative research techniques and tools.Partner with SEO Coordinator in implementing and optimizing SEO strategies and developing new frameworks for analysis and improvement.Analyze SERP results and competitor strategies to improve organic search performance, devising new metrics for success.Analytics and Reporting:Collaborate with Digital Marketing Manager to create new reporting structures, utilizing advanced analytics tools to track campaign performance and ROI across all digital marketing channels.Generate regular reports and dashboards on key performance indicators (KPIs), enhancing data visibility and providing actionable insights.Lead and facilitate quarterly deep dive analytics meetings:Prepare comprehensive presentation decks summarizing key marketing performance metricsCoordinate with cross-functional team members to gather necessary data and insightsTranslate complex data into clear, compelling narratives for leadership and team membersProvide data-driven recommendations for strategy optimization.Demonstrate strong presentation and analytical skills in communicating insights and driving strategic decision-making.