Insight Global
An employer is looking for a Digital Marketing Specialist to sit remotely. You will primarily be responsible for enhancing the clients marketing capabilities for their B2B customers, enabling them to maximize the value of their omnichannel, marketing platform. In this role, you will be collaborating with key customers that are currently leveraging this omnichannel platform and develop tailored marketing strategies that align with their business goals. This platform allows end customers to view and order products across various channels including web, mobile, social media apps, etc. You will provide insights and recommendations for omnichannel campaigns and guide customers in setting up these to be most effective, while leveraging best practices/ industry standards. You will evaluate these targeted campaigns and evaluate their effectiveness to ensure customers are happy with the results and pivot/ adjust the campaigns as needed. Additional tasks will include relationship management with these key customers as their marketing advisor, lead training/ workshops to better educate customers on the product and optimize their overall marketing strategy to maximize the impact on their target audiences.We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com . To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ . Required Skills & Experience3-5 years experience in digital/ customer marketingStrong understanding of omnichannel marketing strategies, campaigns, and tools Experience working with GA4, GTM, and digital content Ecommerce and B2B experience Bachelors in marketing or related field Nice to Have Skills & ExperienceSaaS knowledge/ experience Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.