Marketing Manager Job at Robert Half in Florence

Summary

We are seeking a passionate and creative Marketing Specialist/Manager to develop and execute marketing strategies that drive growth for our company. The ideal candidate will have a strong understanding of healthcare marketing, digital marketing trends, and experience in building brand awareness within a local community. This role requires a blend of marketing acumen, excellent communication skills, and a genuine interest in the health and wellness industry.

Responsibilities

• Create comprehensive marketing campaigns encompassing online and offline channels to attract new patients and retain existing ones.
• Manage social media presence (Facebook, Instagram, etc.) with engaging content, including patient testimonials and educational posts about compounding services.
• Develop and execute email marketing campaigns to nurture leads and promote new products/services.
• Manage and optimize the company's website and online presence (SEO, local listings).
• Explore and implement digital advertising strategies (Google Ads, social media ads).
• Produce high-quality, informative content (blog posts, articles, brochures, social media graphics) that highlights the benefits of our expertise.
• Develop patient success stories and testimonials.
• Build relationships with healthcare providers (physicians, clinics) to generate referrals.
• Represent the company at community events, health fairs, and conferences.
• Develop and maintain relationships with local media outlets.
• Ensure consistent branding across all marketing materials and channels.
• Craft compelling messaging that resonates with target audiences (patients, physicians).
• Track and analyze marketing campaign performance, providing regular reports on key metrics (website traffic, social media engagement, lead generation, ROI).
• Use data to optimize marketing efforts and identify areas for improvement.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 2 years in marketing, preferably in healthcare or other regulated industries.
• Strong understanding of digital marketing principles and best practices.
• An understanding of AI and how to use it in marketing.
• Excellent written and verbal communication skills.
• Proficiency in social media marketing, email marketing, and content creation.
• Experience with website management (WordPress or similar platforms) and SEO.
• Graphic design skills (Canva or Adobe Creative Suite) are a plus.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Passion for health and wellness.