AbbVie
Associate Director Omnichannel Marketing- Arthritis- Lake County IL
AbbVie, Crystal Lake, Illinois, United States
The Associate Director (AD) for RINVOQ will be responsible for omnichannel promotional initiatives to ensure the successful planning and execution of RINVOQ in the Rheumatoid Arthritis indication. The AD will coordinate across both internal and external stakeholders to enable an integrated and successful approach. Strategic elements of the role will include everything from deep understanding of customer insights through engagement strategies to closedloop marketing tactics. This person will be responsible for leading a team to develop the strategic plan and professional tactics to drive brand performance through the omnichannel including: CRM web inoffice and other print and digital communications.
In addition partnering across functional teams and Immunology franchise both US and International will be critical to ensure successful implementation of tactics for RINVOQ. This individual will report to the Director of Marketing RA. The responsibilities of this role are listed below but may shift based on business needs. Talent development
this individual will be leading omnichannel promotional team and responsible for talent management and support the culture and the development of the team Brand plan/tactical plan development
This individual will support the development of the brand and tactical planning for RINVOQ including the synthesis of market research insights and complex clinical data that informs innovative tactical execution. Execution of Professional Tactics
This person will execute in partnership with the agency and MRL partners key NPP tactics to support RINVOQ business focusing on nonrep channel Sales Force Engagement
This individual will partner closely with the sales force and sales training to develop effective tools that will allow for a comprehensive approach. Strategic Communication
This individual will plan and execute an internal and external communication plan in partnership with Medical Public Affairs and other crossfunctional partners to maximize shareofvoice of RINVOQ Finance
This individual will ensure Omnichannel strategies stays within budget and partners with finance and other brand partners to maintain oversight throughout the year.
Qualifications : Basic: Bachelors degree in marketing or related field Digital Marketing experience either inside or outside of the pharmaceutical industry Proven ability to complete work product ontime with excellence Proven ability to work crossfunctionally Pharmaceutical marketing experience Someone who can create digital vision including how fragmented ideas come together into a bigger picture strategy Proven ability to lead a cross functional team and execute vision Proven to be influential across a matrix environment Deals well with ambiguity and uncertainty Proven success in working with and partnering with external partners Excellent communication (oral written and presentation) and interpersonal skills Strong planning and organization skills attention to detail execution and followthrough Budget management experience Preferred: 6 years of relevant brand marketing experience Prior experience in pharmaceutical marketing Pharmaceutical launch experience Strategic and tactical planning experience MBA or other advanced degree Someone who has people management experience a plus
Additional Information : Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our shortterm incentive programs.
This job is eligible to participate in our longterm incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives serving our community and embracing diversity and inclusion.
It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race color religion national origin age sex (including pregnancy) physical or mental disability medical condition genetic information gender identity or expression sexual orientation marital status status as a protected veteran or any other legally protected group status. US & Puerto Rico only
to learn more visit
; US & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
Remote Work : No
Employment Type : Fulltime
In addition partnering across functional teams and Immunology franchise both US and International will be critical to ensure successful implementation of tactics for RINVOQ. This individual will report to the Director of Marketing RA. The responsibilities of this role are listed below but may shift based on business needs. Talent development
this individual will be leading omnichannel promotional team and responsible for talent management and support the culture and the development of the team Brand plan/tactical plan development
This individual will support the development of the brand and tactical planning for RINVOQ including the synthesis of market research insights and complex clinical data that informs innovative tactical execution. Execution of Professional Tactics
This person will execute in partnership with the agency and MRL partners key NPP tactics to support RINVOQ business focusing on nonrep channel Sales Force Engagement
This individual will partner closely with the sales force and sales training to develop effective tools that will allow for a comprehensive approach. Strategic Communication
This individual will plan and execute an internal and external communication plan in partnership with Medical Public Affairs and other crossfunctional partners to maximize shareofvoice of RINVOQ Finance
This individual will ensure Omnichannel strategies stays within budget and partners with finance and other brand partners to maintain oversight throughout the year.
Qualifications : Basic: Bachelors degree in marketing or related field Digital Marketing experience either inside or outside of the pharmaceutical industry Proven ability to complete work product ontime with excellence Proven ability to work crossfunctionally Pharmaceutical marketing experience Someone who can create digital vision including how fragmented ideas come together into a bigger picture strategy Proven ability to lead a cross functional team and execute vision Proven to be influential across a matrix environment Deals well with ambiguity and uncertainty Proven success in working with and partnering with external partners Excellent communication (oral written and presentation) and interpersonal skills Strong planning and organization skills attention to detail execution and followthrough Budget management experience Preferred: 6 years of relevant brand marketing experience Prior experience in pharmaceutical marketing Pharmaceutical launch experience Strategic and tactical planning experience MBA or other advanced degree Someone who has people management experience a plus
Additional Information : Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our shortterm incentive programs.
This job is eligible to participate in our longterm incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives serving our community and embracing diversity and inclusion.
It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race color religion national origin age sex (including pregnancy) physical or mental disability medical condition genetic information gender identity or expression sexual orientation marital status status as a protected veteran or any other legally protected group status. US & Puerto Rico only
to learn more visit
; US & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
Remote Work : No
Employment Type : Fulltime