TalentSearch RPO
Senior Marketing Manager
TalentSearch RPO, Dallas, Texas, United States, 75215
Responsibilities
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below. Create the National Marketing Campaign Calendar across the US market Lead New Store Openings & Local Store Marketing strategy - own the end-to-end LSM process including budgeting and cost-control, marketing calendars, campaign briefs, workback schedules, creative approvals, asset trafficking to media channels/stores, internal roll-out communications, and post-campaign reporting and analytics Develop marketing briefs, media buy briefs, channel plans, workbacks, copy and creative direction across master brand and seasonal campaigns. Collaborate with key stakeholders internally (brand leaders, GM’s, Director of Operations, Culinary, Franchisees) to ensure adequate planning, execution and monitoring of marketing activities. Foster strong relationships with our restaurant franchisee operators to increase marketing participation and effectiveness at the store level Work with stores to assess which local/regional community events, partnerships, promotional channels they should be a part of and support with marketing tactics. Work in partnership with external agencies and partners to execute campaigns and projects Lead the management and execution of integrated marketing campaigns with cross-functional marketing teams (i.e. Email, Social, Website, Digital, Menus) and agencies to bring brief from concept to final execution. Partner with media agency and lead internal teams to plan and execute initiatives to reach the target audience through appropriate channels (social, digital, email, OOH, radio, in store, etc.) Create succinct post reports, including marketing data (campaign results, conversion rates, etc.) to optimize future campaigns and strategies. Manage the fiscal budget for all national initiatives, including quarterly reconciliation, to ensure we stay within the budget Partner with Sr. Leaders to develop the annual strategic plan and budget. Maintain awareness of best practice marketing techniques/tools to achieve relevant & successful campaigns and promotions. Qualifications You have 7 to 10 years of relevant marketing, brand, or communications experience. You are a self-starter; you thrive on identifying areas of opportunity and make informed recommendations on how to develop and execute these initiatives. You are a team leader; keeping the team motivated, engaged and continually developing them. You are a great communicator; articulate and confident in front of an audience, including executives, peers, franchise partners and ops teams. You are highly collaborative, hands-on and love meeting new people. You are data focused; you collect, analyze and leverage data to continuously optimize. You are a time management pro; organized and able to manage multiple projects with changing timelines. You are value driven at your core, operating with integrity, honesty, and trust. You love the unknown and can adapt to changes, ability to manage multiple priorities. Previous restaurant experience is an asset. Benefits & Perks Competitive salary RRSP employer contributions Medical, dental and life insurance benefits A personalized career development plan and training opportunities Employee and Family Assistance Program (counselling, wellness services, etc.) Travel across USA for new store openings and other brand events Work with great partners: Dallas Stars Discounts across our family of brands, including MOXIES, Dallas Stars and some of the best resorts in the UK & Ireland and our other hospitality locations in Canada - Chop Steakhouse & Bar, Shark Club, Denny’s Canada, Sandman Hotel, The Sutton Place Hotel, Revelstoke Mountain Resort, Grouse Mountain Work & Travel The candidate must live in Dallas; you’ll work a hybrid schedule at home and at our locations. Travel is required, mainly within the US and occasionally to our head office based in Vancouver. Job Type:
Full-time Pay:
$110,915.00 - $119,825.00 per year Benefits: 401(k) matching Dental insurance Health insurance Life insurance Paid time off Parental leave Retirement plan Vision insurance Schedule: 8 hour shift Day shift Monday to Friday Experience: Marketing: 1 year (Preferred) Ability to Relocate: Dallas, TX (Dallas County): Relocate before starting work (Required) Work Location:
On the road
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Qualifications, skills, and all relevant experience needed for this role can be found in the full description below. Create the National Marketing Campaign Calendar across the US market Lead New Store Openings & Local Store Marketing strategy - own the end-to-end LSM process including budgeting and cost-control, marketing calendars, campaign briefs, workback schedules, creative approvals, asset trafficking to media channels/stores, internal roll-out communications, and post-campaign reporting and analytics Develop marketing briefs, media buy briefs, channel plans, workbacks, copy and creative direction across master brand and seasonal campaigns. Collaborate with key stakeholders internally (brand leaders, GM’s, Director of Operations, Culinary, Franchisees) to ensure adequate planning, execution and monitoring of marketing activities. Foster strong relationships with our restaurant franchisee operators to increase marketing participation and effectiveness at the store level Work with stores to assess which local/regional community events, partnerships, promotional channels they should be a part of and support with marketing tactics. Work in partnership with external agencies and partners to execute campaigns and projects Lead the management and execution of integrated marketing campaigns with cross-functional marketing teams (i.e. Email, Social, Website, Digital, Menus) and agencies to bring brief from concept to final execution. Partner with media agency and lead internal teams to plan and execute initiatives to reach the target audience through appropriate channels (social, digital, email, OOH, radio, in store, etc.) Create succinct post reports, including marketing data (campaign results, conversion rates, etc.) to optimize future campaigns and strategies. Manage the fiscal budget for all national initiatives, including quarterly reconciliation, to ensure we stay within the budget Partner with Sr. Leaders to develop the annual strategic plan and budget. Maintain awareness of best practice marketing techniques/tools to achieve relevant & successful campaigns and promotions. Qualifications You have 7 to 10 years of relevant marketing, brand, or communications experience. You are a self-starter; you thrive on identifying areas of opportunity and make informed recommendations on how to develop and execute these initiatives. You are a team leader; keeping the team motivated, engaged and continually developing them. You are a great communicator; articulate and confident in front of an audience, including executives, peers, franchise partners and ops teams. You are highly collaborative, hands-on and love meeting new people. You are data focused; you collect, analyze and leverage data to continuously optimize. You are a time management pro; organized and able to manage multiple projects with changing timelines. You are value driven at your core, operating with integrity, honesty, and trust. You love the unknown and can adapt to changes, ability to manage multiple priorities. Previous restaurant experience is an asset. Benefits & Perks Competitive salary RRSP employer contributions Medical, dental and life insurance benefits A personalized career development plan and training opportunities Employee and Family Assistance Program (counselling, wellness services, etc.) Travel across USA for new store openings and other brand events Work with great partners: Dallas Stars Discounts across our family of brands, including MOXIES, Dallas Stars and some of the best resorts in the UK & Ireland and our other hospitality locations in Canada - Chop Steakhouse & Bar, Shark Club, Denny’s Canada, Sandman Hotel, The Sutton Place Hotel, Revelstoke Mountain Resort, Grouse Mountain Work & Travel The candidate must live in Dallas; you’ll work a hybrid schedule at home and at our locations. Travel is required, mainly within the US and occasionally to our head office based in Vancouver. Job Type:
Full-time Pay:
$110,915.00 - $119,825.00 per year Benefits: 401(k) matching Dental insurance Health insurance Life insurance Paid time off Parental leave Retirement plan Vision insurance Schedule: 8 hour shift Day shift Monday to Friday Experience: Marketing: 1 year (Preferred) Ability to Relocate: Dallas, TX (Dallas County): Relocate before starting work (Required) Work Location:
On the road
#J-18808-Ljbffr