Programmatic Media Strategist Job at Definitive Healthcare in Framingham

At Definitive Healthcare, our passion is to transform data, analytics and expertise into healthcare commercial intelligence. We help clients uncover the right markets, opportunities and people, so they can shape tomorrow’s healthcare industry. Our SaaS platform creates new paths to commercial success in the healthcare market, so companies can identify where to go next.

As the Programmatic Media Strategist, you will play a key role in client success across programmatic channels. Aided by Definitive Healthcare’s Population Intelligence offering, you’ll develop exclusive, data-driven insights to deliver privacy-compliant campaigns across Display, Video, Connected TV (CTV), Audio, and Digital Out-of-Home (DOOH) channels. Working alongside campaign strategists specializing in search & social, you’ll create multi-platform solutions aimed at solving client’s unique healthcare business needs. This role will own the DSP vendor relationship and will seamlessly communicate needed optimizations, adjustments, or client requests.

Key Responsibilities:

• Lead audience strategy development for programmatic campaigns using proprietary audience data and insights to reach consumer and HCP audiences.
• Identify appropriate channels for each campaign, compiling full strategic recommendations based on the client’s available assets and the expected level of audience responsiveness.
• Work collaboratively on campaign reporting, developing performance insights, ensuring data is correct and well represented, and identifying optimization opportunities (including cross-platform) to drive success aligned with client KPIs.
• Act as a programmatic subject matter expert on client Discovery, Strategy, and Reporting calls – Discussing needs with each client and delivering insights via monthly reports throughout the campaign’s lifecycle.
• Develop internal programmatic best practices and training documents around: reporting, audience identification tactics, and industry standards.
• Manage platform and vendor relationships and explore new technologies or partnerships to enhance the team’s programmatic capabilities and efficiencies.
• Ensure all programmatic activities adhere to healthcare industry regulations and privacy requirements, including HIPAA compliance and data protection standards.

Required Qualifications:

• 4-5+ years of experience in programmatic advertising, with hands-on expertise in Demand-Side Platforms (experience with Yahoo’s DSP a plus).
• Client facing, capable of leading strategic discussions and presenting campaign insights.
• Proven ability to develop comprehensive media strategies across programmatic channels.
• Strong background in data-driven audience segmentation and analytics, working with proprietary data to optimize campaigns for both consumer and HCP audiences.
• Deep understanding of ad trafficking and delivery troubleshooting tools working with 1P and 3P ad servers.
• High proficiency in analytical, reporting, and project management tools including but not limited to: Excel, LookerStudio, Datorama, Tableau, Google Sheets, Word, Outlook, Jira, or similar.
• Comfortable bringing new ideas to the table and embracing challenges in a dynamic, start-up like environment.
• Familiarity with privacy regulations and compliance requirements specific to healthcare and sensitive data environments.

Why we love Definitive, and why you will too!

• Industry leading products
• Work hard, and have fun doing it
• Incredibly fast growth means limitless opportunity
• Flexible and dynamic culture
• Work alongside some of the most talented and dedicated teammates
• Definitive Cares, our community service group, gives all of us a chance to give back
• Competitive benefits package including great healthcare benefits and a 401(k) match

Definitive Hiring Philosophy

Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you’re interested in working in a fast growing, exciting working environment – we encourage you to apply!