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National FFA

Digital Content Specialist Job at National FFA in Indianapolis

National FFA, Indianapolis, IN, United States, 46262

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Job Type

Full-time

Description

JOB SUMMARY:

Primary responsibilities include creating digital experiences, managing WordPress websites and email campaigns through ActiveCampaign. Additionally would need to be able to create content, graphic design, manage website & email analytics and create reporting for campaigns and marketing strategies.

Requirements

ESSENTIAL FUNCTIONS:

WEBSITE MANAGEMENT (WORDPRESS):

  • Maintain, update, and optimize the company's WordPress website to ensure a seamless user experience.
  • Design and implement responsive layouts with a keen eye for visual appeal and usability.
  • Collaborate with team members to create landing pages, update content, and troubleshoot issues.
EMAIL MARKETING (ACTIVECAMPAIGN):
  • Design, develop, and execute email campaigns, including newsletters, promotions, and automated workflows.
  • Manage email lists, segment audiences, and monitor campaign performance.
  • Analyze and report on email metrics to improve engagement and conversions.
CONTENT CREATION & STRATEGY:
  • Develop compelling, on-brand content for digital channels, including blog posts, landing pages, and email campaigns.
  • Translate complex ideas into simple, relatable stories that resonate with diverse audiences.
  • Ensure all content aligns with SEO best practices and contributes to overall marketing goals.
GRAPHIC DESIGN:
  • Create visually appealing graphics for web and email, adhering to brand guidelines.
  • Enhance user engagement through thoughtful design elements and layouts.
ANALYTICS & REPORTING:
  • Set up and manage Google Analytics for tracking website and email performance.
  • Provide regular reports with actionable insights to inform content strategy and campaign effectiveness.
COLLABORATION & ORGANIZATION:
  • Work cross-functionally with marketing, sales, and other departments to align content with business objectives.
  • Manage project timelines effectively to ensure deadlines are met.
  • Foster a collaborative environment that encourages creative problem-solving and innovation.
REQUIRED TECHNICAL SKILLS:
  • Proficient in WordPress, including managing plugins, themes, and customizations.
  • Experience with ActiveCampaign or similar email marketing platforms.
  • Strong graphic design skills with tools such as Adobe Creative Suite or Canva.
  • Excellent writing and storytelling abilities, with attention to detail and tone.
  • Strong understanding of content layout concepts, responsive design, and usability best practices.
  • Expertise in Google Analytics, including set-up, tracking, and reporting.
  • Highly organized with the ability to manage multiple projects simultaneously.
  • Strong interpersonal and collaboration skills; able to influence stakeholders and drive consensus.
  • A natural curiosity and eagerness to explore new tools, techniques, and trends in digital marketing.
EDUCATION & EXPERIENCE:
  • A bachelor's degree in Marketing, Communications, Graphic Design, or a related field or 3+ years of experience in digital content management, website administration, or email marketing.