Columbia Southern University is hiring: Advertising Coordinator in Orange Beach

Reports to: Assistant Director of Performance Marketing

FLSA: Exempt

Hours: Monday through Thursday 8:00 AM to 5:00 PM and Friday 8:00 AM to 3:00 PM (extended hours when requested)

Location: Orange Beach, Alabama/Hybrid

Job Summary

The Advertising Coordinator will aid with the traditional and digital advertising activities in the Marketing department. Reporting to the assistant director of performance marketing, the advertising coordinator will provide support for the traditional media team to include planning, executing, and reporting of advertising campaigns, ensuring opportunities to build the brand’s authority and affinity among target audiences.

Essential Job Tasks Additional duties may be assigned.

• Assists the assistant director of performance marketing in conducting market research to identify strategic traditional media advertising opportunities among multiple marketing channels including outdoor, television, radio/digital audio, print publications, and sponsorships, as well as various digital channels as needed.
• Aids in management of creative production schedule and timely advertising material submission.
• Monitors and analyzes campaign performance, providing reports for internal stakeholders and insights for improvement.
• Maintains up-to-date records of all advertising materials and communications.
• Coordinates with advertising vendors and agencies to execute contracting and invoicing process.
• Collaborates with the communications team in producing advertising collateral, promotions, and other content marketing projects as needed.
• Assists in organizing and representing CSU at sponsored events to build brand awareness and strengthen community partnerships.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Knowledge, Skills, & Abilities

Knowledge

• Success driving results across digital, traditional, and affiliate channels.
• A strong understanding of advertising strategies and tactics.
• Experience assisting in the management of contracts and projects.
• Strong analytical and quantitative skills.
• Creative and collaborative mindset.

• Attention to Detail - Thoroughness and accuracy when accomplishing a task ensuring all aspects are reviewed.
• Writing and Communication - Communicating effectively in writing as appropriate for the needs of the audience.
• Speaking - Talking to others to convey information effectively.

• Verbal and Written Comprehension - The ability to read, write and understand information and ideas presented in writing, spoken words or sentences.
• Time Management - The ability to shift back and forth between multiple activities or sources of information.

• Bachelor’s degree in marketing or a closely related field preferred.
• 1-to-3 years of professional experience; higher education and project coordination experience strongly preferred.
• Knowledge of Associated Press Style is preferred.
• Experience with HubSpot marketing campaigns and CRM is a plus.
• Experience in higher education marketing is a plus.