At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.
What you’ll do:
- Be the strategic mastermind behind our product-led growth initiatives, focusing on first-use and nurture advocacy for our product experiences.
- Shape how teams approach onboarding, user education, and long-term engagement.
- Work closely with product, customer success, sales, and content creation teams to develop and implement strategies that turn users into advocates.
- Enhance the user journey, reduce time-to-value, and foster a culture of product-led growth across the organization.
What you bring:
- 5+ years of experience in user experience strategy, digital adoption, or related fields, preferably in a SaaS or B2B environment.
- Proven track record of driving user adoption and engagement through strategic initiatives.
- Strong analytical skills with experience in data-driven decision making and strategy development.
- Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
- Experience with product-led growth strategies and digital adoption platforms.
- Familiarity with user onboarding best practices and engagement metrics.
- Ability to lead and collaborate effectively with cross-functional teams.
- Strategic mindset with a focus on long-term user success and business growth.
Expectations and tasks:
- Develop comprehensive strategies for user onboarding, engagement, and digital adoption.
- Consult content teams in creating effective onboarding flows, in-app guidance, and educational resources.
- Work with customer success teams to identify opportunities for improving user adoption and reducing churn.
- Analyze user behavior data to inform strategy and measure the impact of advocacy initiatives.
- Lead cross-functional initiatives to align teams around product-led growth principles.
- Develop and implement strategies to foster a vibrant user community and encourage peer-to-peer learning.
- Create frameworks and best practices for teams to follow when developing user onboarding and engagement initiatives.
- Stay current with industry trends in product-led growth, digital adoption, and user engagement strategies.
About the Team:
Our team transforms user engagement from the first interaction onward, creating intuitive onboarding and continuous learning experiences that empower users. We are a dynamic group of designers and content strategists who thrive on collaboration and creativity to make a significant impact on millions of users worldwide, ensuring they have the best possible experience with our products.
We win with inclusion:
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. SAP is proud to be an equal opportunity workplace and is an affirmative action employer.
Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity.
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