2025 WLWT Summer Intern - Creative Services

WLWT TV, the Hearst Television owned NBC affiliate in Cincinnati is recruiting college students for a 10 to 12 week paid summer internship program, which provides a hands-on professional learning experience, with an emphasis on the basics of marketing, branding and promotion for broadcast TV and the WLWT Brand. The WLWT Creative Services Internship Program is administered through in-person training and shadowing of the marketing team. This role report to the Creative Services Director.

Interns are introduced to every aspect of the marketing and branding operation, including but not limited to:

MARKETING BASICS: 

• Station Key Objectives and On-Air Marketing
• Station tone / style / graphics / announcer
• Overview of Station-Owned Platforms
• Overview and Relevance of Social Platforms
• Topical News Training 
• Topical Weather Training 
• Creating a Relationship with Viewers: New Marketing Pyramid
• Important Station Programming
  • Local vs. Network vs. Syndicated 
• Importance of Community Events
• Working with Other Departments: Their Roles and Responsibilities 

SYSTEMS AND TOOLS OF THE TRADE: 

• Social Marketing
• Wide Orbit 
• Mixpo / Netsertive 
• Premiere / After Effects 
• Canon C-300 

SKILLS AND RESPONSIBILITIES:

• Logs and Inventory Management 
• Writing: News Image vs. Topical vs. POP vs. Entertainment 
• News Topical Bootcamp
• Shooting / Lighting 
• Editing 
• In-person attendance

Successful Completion of Internship: 

• Write, shoot, and edit an image promo as the final project.
• After completing the 10-week internship, the intern should understand the role of the creative services department in broadcast television and have an understanding of the marketing options for branding and promoting a broadcast station.

Diversity Statement

At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.

Every career with Hearst Television is like a story. How it develops, where it takes you, the milestones you reach along the way – you’ve got a lot to look forward to as your unique career story unfolds.

Hearst Television, a subsidiary of Hearst, owns and operates local television and radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households. Through its partnership with nearly all of the major networks, Hearst Television distributes national content over nearly 70 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella and more.

Hearst Television is recognized as one of the industry's premier companies. It has been honored with numerous awards for distinguished journalism and industry innovation, including the Walter Cronkite Award for political journalism, the national Edward R. Murrow Award, the DuPont-Columbia Award and the George Foster Peabody Award.