NAMI is hiring: Manager, Media Relations in Arlington

What started as a small group of families gathered around a kitchen table in 1979 has blossomed into the nation's leading voice on mental health. The National Alliance on Mental Illness (NAMI) is the nation's largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness.

Today, we are an alliance of hundreds of local affiliates, state organizations and a national office that work in communities across the United States to raise awareness and provide support and education that was not previously available to those in need. NAMI advocates for all who are affected by mental illness, both the individuals and the people in their lives. We work to address disparities and injustices and to promote dignity and inclusion for all people with mental illness and their families. In addition to being advocates, we educate, we listen, and we lead as evidenced by our public awareness campaigns, the range of programs we provide, and our strong public policy.

We currently have an opening for a Manager, Media Relations. The Manager, Media Relations, serves as a strategic, hands-on role responsible for managing, tracking, and evaluating NAMI's media inquiry email, ensuring responsive and compelling media service. This position will manage the inbound media inquiry email, triaging and routing requests to appropriate NAMI teams and personnel. The manager will also track and report on media engagement metrics to identify opportunities for increased visibility, as well as evaluate media coverage and provide insights to strengthen NAMI's external communications and directly tied to NAMI's strategic plan.

To align with NAMI's organizational 'objectives and key results' (OKRs), the Manager, Media Relations will develop and execute media relations strategies that directly support NAMI's strategic goals and objectives, establish key performance indicators (KPIs) to measure the impact and effectiveness of media relations activities, continuously analyze media coverage and engagement data to identify areas for improvement and optimization, collaborate with NAMI's leadership team to ensure media relations efforts are synergized with the overall marketing and communications plan, and provide regular updates on media relations OKR progress and recommend adjustments as needed.

This full-time position is based out of our Arlington VA office 3 days per week. May work hybrid the additional 2 days.

Salary Range: $65,000 - $70,000

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Manage and respond to incoming media requests, ensuring message consistency, spokesperson recommendations, spokesperson prep, coaching and execution, in-concert with the Director, as appropriate.
• Conduct research and analysis using the Cision software suite, with advanced capability to build, customize, and leverage tracking dashboards for strategic media monitoring, analytics, and reporting.
• Collaborate with NAMI department teams to ensure timely and accurate dissemination of information, including press statements, analysis and special projects.
• Draft, disseminate and pitch various media materials including press advisories, media releases, opinion pieces, and letters to the editor.
• Identify and target reporters to grow relationships with, including engagement through social media and media management tools.
• Work with the Director to support the activities of the staff and field as they relate to media relations including support and updates, creating materials/toolkits and holding trainings.
• Help maintain and improve the image of NAMI.
• Other duties as assigned.

MINIMUM QUALIFICATIONS:

• Bachelor's Degree required in a relevant field; advanced degree preferred
• 3 - 5 years of public relations experience, with 3 years specifically focused on media relations
• Excellent writing and verbal communication skills
• Cause-related communications or agency background preferred; experience in media relations at a non-profit or public health organization is highly desirable
• Demonstrated expertise in Cision media monitoring and analytics software. Ability to build customized tracking dashboards, conduct comprehensive media analysis, and generate strategic reports. Experience leveraging Cision's full suite of tools to optimize media relations and communications strategies tied to NAMI's strategic plan.
• Ability to work collaboratively and diplomatically with strong customer service skills
• Editorial and creative skills
• Skilled at prioritizing tasks and meeting deadlines in a fast-paced, rapidly changing environment with attention to detail and precision
• Strong interpersonal and cultural awareness skills
• Highly organized with experience in project management; ability to self-manage
• Passionate about storytelling, dedicated to NAMI's mission, and enthusiastic about staying informed on the latest news-a true news junkie.
• Must pass background check

Your salary is only one component of the total compensation package. NAMI offers a range of standard and unique benefits that are reviewed annually:

• Generous and comprehensive Health, Dental, and Vision Plans
• Paid Time Off: Vacation, Personal, and Sick Leave
• Flexible Spending Accounts for health care, dependent care and commuter expenses
• Life Insurance and Disability coverage paid by NAMI
• Flexible Work and Telework programs
• Professional Development Reimbursement program
• A variety of wellness offerings to support team members
• Employee Referral Program
• The Employee Assistance Program (EAP) which provides support for personal and family problems common in contemporary life

NAMI is proud to be an equal opportunity employer and is committed to creating a diverse and inclusive workforce. NAMI prohibits discrimination and harassment against any employee or applicant for employment because of race, color, religion, sex, national origin, marital status, age, disability, veteran status, sexual orientation, gender identity or expression, pregnancy, childbirth or related medical conditions, genetic information or any other legally protected group status. We also provide reasonable accommodation for candidates with disability.

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