Social Media Strategist Job at Robert Half in Minneapolis

We are in search of a Social Media Strategist to join our team in the advertising industry based in Minneapolis, Minnesota. In this role, you will be tasked with understanding and leveraging SEO, utilizing your agency experience, and applying your knowledge of social media tools. This role offers a long term contract employment opportunity.

Responsibilities:

• Develop and implement social media strategies aimed at increasing brand awareness.
• Utilize Adobe Creative Cloud and Canva to create engaging content for various social media platforms.
• Use Facebook Insights, Google+, and other analytics tools to track and optimize our social media presence.
• Maintain an editorial calendar to ensure regular content generation and timely postings.
• Leverage SEO best practices to increase visibility and engagement on our social media platforms.
• Monitor and analyze the effectiveness of advertisements and adjust strategies as necessary.
• Regularly update the team on latest social media trends and best practices.
• Maintain a consistent brand voice across all social media platforms.
• Create engaging blog content as part of the overall content strategy.
• Stay up to date with changes in all social platforms ensuring maximum effectiveness.• Proficient in Adobe Creative Cloud for creating compelling visuals and content for social media platforms.
• Familiarity with Canva to design attractive and engaging social media posts.
• Experience in creating and managing Editorial Calendars to plan and schedule social media content.
• Ability to analyze data and derive insights from Facebook Insights to optimize social media strategy.
• Knowledge of Google+ and its integration into a comprehensive social media strategy.
• Proven track record in crafting effective Advertisements for various social media platforms.
• Strong analytical skills to interpret social media Analytics and adjust strategy accordingly.
• Up-to-date knowledge of social media Best Practices and emerging trends.
• Experience in Blogging and the ability to create engaging content that fosters brand engagement.
• Demonstrated ability to increase Brand Awareness through strategic social media campaigns.