Paid Media Manager Job at Robert Half in Saddle Brook

We are offering a short term contract employment opportunity for a Paid Media Manager in New Jersey. In this role, you will be working in the Marketing/PR industry, focusing on programmatic advertising. You will play a crucial role in executing strategy, media buying, and placements and will be expected to leverage your skills in Adobe Creative Cloud, Content Management System (CMS), CRM, and Advertisements.

Responsibilities:

• Implement programmatic advertising campaigns to drive brand awareness

• Utilize Adobe Creative Cloud and other tools to create compelling content strategies

• Manage and optimize programmatic buying processes

• Use CRM and CMS platforms to maintain accurate records and monitor customer accounts

• Execute campaign planning and content strategy development

• Resolve customer inquiries and provide exceptional customer service

• Ensure accuracy and efficiency in processing customer credit applications

• Maintain up-to-date knowledge of the industry's tools and best practices.

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• Minimum of 3 years of experience in a similar role within the Marketing/PR industry
• Proficiency in using Adobe Creative Cloud for creating compelling advertisements
• Solid experience with Content Management Systems (CMS) is mandatory
• Proficiency in using CRM systems to manage and analyze customer interactions and data
• Proven track record of creating and implementing strategies to increase brand awareness
• Demonstrated expertise in campaign planning, execution, and monitoring
• Strong ability in developing effective content strategies to attract and retain a clearly defined audience
• Experience in managing programmatic campaigns is a must
• Knowledge of programmatic advertising and its best practices is required
• Skilled in programmatic buying to automate the purchasing, placement, and optimization of media inventory