Vice President of Product Marketing and Customer Lifecycle Management

Vice President of Product Marketing and Customer Lifecycle Management About the Company Join a leading consumer research software platform that is transforming the market research industry. Industry Market Research Type Privately Held, VC-backed Founded 2009 Employees 201-500 Funding $76-$100 million Categories Information Technology & Services Healthcare Artificial Intelligence Business Intelligence Crowdsourcing Product Research SaaS Artificial Intelligence (AI) Market Research Software Marketing Academic Research Public Opinion Polling Professional Services Agency Technology Specialties Consumer insights Market research Business intelligence Software SaaS Data Consumer research User experience Product analytics Consumer feedback About the Role We are seeking a dynamic Vice President of Product Marketing and Customer Lifecycle Management to lead our go-to-market strategies and innovative campaigns. This role is essential for increasing product adoption and engagement by gaining a deep understanding of the customer journey and implementing product-led growth initiatives. As a successful candidate, you will have significant experience in B2B and SaaS industries, focusing on customer segmentation and user engagement. You will oversee the creation of impactful marketing materials tailored to various audience segments and ensure our offerings resonate across all stages of the customer lifecycle. To qualify, you should have at least 12 years of experience in product marketing, with a minimum of 5 years in a leadership role. A strong background in market research is crucial. Excellent organizational, project management, and presentation skills are required, along with a collaborative spirit to work effectively with senior management and cross-functional teams. You will lead a dedicated team, collaborating closely with product, sales, and customer success teams, utilizing data-driven insights to assess the impact of marketing initiatives. Importantly, you will be the customers voice within the organization, ensuring that the products value is effectively communicated and our market positioning remains competitive. Hiring Manager Title EVP, Marketing & Communications Travel Percent Less than 10% Functions Product Marketing