Executive Director of Marketing and Communications

Executive Director of Marketing and Communications About the Company Respected private women's college Industry Education Management Type Educational Institution Founded 1867 Employees 201-500 Categories Education Cedar Crest College Specialties undergraduate education for women adult education graduate education and leadership education for women About the Role The Company is seeking an Executive Director of Marketing and Communications to join its mission-driven institution. The successful candidate will be responsible for enhancing the company's presence and supporting its core goals of enrollment, fundraising, and community engagement. This role is pivotal in developing and implementing comprehensive, data-driven marketing and communications strategies that align with the institution's values and mission. The Executive Director will lead a team and work closely with college leadership to increase visibility, attract prospective students, and drive support for fundraising efforts. A deep understanding of the higher education market, particularly within the local community, is essential. Applicants for the Executive Director position at the company should have a Bachelor's degree in marketing, advertising, communications, or a related field, with 7-10 years' of experience in marketing, including at least 5 years' in a leadership role. The role requires a candidate with a proven track record in leading marketing initiatives that have resulted in increased enrollment, brand recognition, or other key performance indicators. Proficiency in managing marketing budgets, overseeing brand management, and ensuring a strong, distinctive brand presence is necessary. The ideal candidate will have expertise in leveraging analytics tools, managing communications during crisis situations, and be comfortable presenting to various audiences. Experience in higher education marketing or a related industry is highly desirable, and a data-driven approach to strategy is a must. Hiring Manager Title President Travel Percent Less than 10% Functions Marketing Non-Profit Management