Executive Director of Marketing and Communications

Executive Director of Marketing and Communications

About the Company

Respected private women's college

Industry
Education Management

Type
Educational Institution

Founded
1867

Employees
201-500

Categories

• Education
• Cedar Crest College

Specialties

• undergraduate education for women
• adult education
• graduate education
• and leadership education for women

About the Role

The Company is seeking an Executive Director of Marketing and Communications to join its mission-driven institution. The successful candidate will be responsible for enhancing the company's presence and supporting its core goals of enrollment, fundraising, and community engagement. This role is pivotal in developing and implementing comprehensive, data-driven marketing and communications strategies that align with the institution's values and mission. The Executive Director will lead a team and work closely with college leadership to increase visibility, attract prospective students, and drive support for fundraising efforts. A deep understanding of the higher education market, particularly within the local community, is essential. Applicants for the Executive Director position at the company should have a Bachelor's degree in marketing, advertising, communications, or a related field, with 7-10 years' of experience in marketing, including at least 5 years' in a leadership role. The role requires a candidate with a proven track record in leading marketing initiatives that have resulted in increased enrollment, brand recognition, or other key performance indicators. Proficiency in managing marketing budgets, overseeing brand management, and ensuring a strong, distinctive brand presence is necessary. The ideal candidate will have expertise in leveraging analytics tools, managing communications during crisis situations, and be comfortable presenting to various audiences. Experience in higher education marketing or a related industry is highly desirable, and a data-driven approach to strategy is a must.

Hiring Manager Title
President

Travel Percent
Less than 10%

Functions

• Marketing
• Non-Profit Management