PLZ Aeroscience Corp
Senior Director, Category & Brand Marketing
PLZ Aeroscience Corp, Downers Grove, Illinois, United States, 60516
PLZ is committed to product stewardship and innovation, strong ethical standards, sustainable operations and most importantly, the development of our people. Whether at our manufacturing facilities or corporate headquarters, PLZ prioritizes health and safety, and offers you the support you need to create the career you want, through engagement, equity and inclusion, and opportunity.
From household cleaning solutions to personal care products, and food to automotive lubricants, PLZ produces more than 2,500 different aerosol and liquid products in our facilities across the continent. We know that being the partner of choice for our clients starts with being the partner of choice for our employees. Learn more at www.plzcorp.com/careers or visit https://youtu.be/XYNIFpLQIJY
The
Senior Director, Category and Brand
marketing will be responsible for leading the company’s overall PLZ marketing strategy and the cleaning and food business unit business strategy to develop and execute category tactics, product management, business and brand development and marketing plans and be the Company Subject Matter Expert on brands and categories. This position will manage the day-to-day Company’s marketing and all brand marketing execution as well as manage the brands, and marketing, creative and graphics teams and interacts with all levels of the organization
Key Responsibilities:
Category Marketing fully for cleaning and food BU and consulting for personal care & specialty BUs
Category Development
Develop and execute product development plans to realize category growth based on consumer trends and customer requirements Develop and execute short and long-term strategies for business units Serve as a thought partner to the organization, helping to develop and modify the product launch roadmap based on customer and user feedback, as well as market and competitive trends Lead branded product innovation process and manage new product pipeline Category Management
Lead internal teams to launch products to the market, including building campaigns and launch plans. Manage product portfolio, product launches, and gather customer insights SKU rationalization and lineup based on brand positioning Product features, benefits, claims, etc.
Work closely with sales and marketing teams to maximize the ongoing performance of the product portfolios, drive consistent distribution growth and effectively deliver category plans Partner across internal marketing team to ensure programs are executed per category direction Work closely with Marketing, Product Development and Sales teams to build a differentiated and compelling product offering that solves critical pain points for our customers. Create customer specific presentations to endorse PLZs capabilities, product offering and innovation Category Analysis
Research & analyze industry trends, benchmark data, understand cost drivers and emerging technologies Analyze sales data, identification of market shifts/trends that impact the business, and creation of actionable insights specific to individual category capabilities Proactively develop tools and templates to simplify the analysis process as well as the output to the sales and marketing teams. Ad-Hoc business reporting as required such as competitive tracking Company & Brand Marketing
Brand Development
Create and manage brand/product positioning and set brand marketing standards, guidelines, and language Craft brand and product messaging, creative and positioning documents that serve as the keystone for internal and outbound sales assets, marketing programs, web copy, packaging and sales presentations Develop consumer positioning for all branded innovation product lines Brand Management
Plan and execute marketing plans including trade advertising, social media, influencer partnerships and digital media, etc. budgeting, execution and spend Set creative strategies and oversee all branding work Explore the media landscape and pilot breakthrough communications programs, partnerships, and experiences to drive awareness and equity Update and manage product label designs and maintain brand standards Develop end-user communications including website and digital content updates for the assigned brand's online presence, digital marketing campaigns, advertising, etc. Develop and execute promotions – national & retailer specific Oversee the creation of targeted in-store marketing collateral, designed to feature and promote store promotions and events Manage and grow ecommerce channel including onsite, Amazon store, store locator, etc. Brand Analysis
Monitor brand awareness and advertising recall results Monitor and analyze website traffic & growth results and trends Conduct primary research and track consumer insights Manage social media results and sentiment tracking and conduct competitive monitoring Qualifications:
Bachelor’s degree in marketing required Minimum of 10 years related brand and category marketing experience in a B2C organization Minimum 10 years’ experience managing a multidiscipline marketing department Experience in cleaning and food manufacturing environment a plus Experience with retail, contract manufacturing and distribution Excellent analytical, organizational and project management skills Excellent communication skills Proven ability to turn data into actionable insights and the ability to engage, influence and collaborate cross functionally
Compensation:
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $200,000/year in our lowest geographic market up to $225,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Dependent on the position offered, other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.
PLZ Corp offers a robust suite of benefits including:
Medical, Dental & Vision benefits. Company paid Life and Short-Term disability. Voluntary benefits including additional life, disability, and hospital/accident insurance. 401k & company provided match. Paid Time Off Bonus incentive programs (Note, bonuses are subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.)
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status
From household cleaning solutions to personal care products, and food to automotive lubricants, PLZ produces more than 2,500 different aerosol and liquid products in our facilities across the continent. We know that being the partner of choice for our clients starts with being the partner of choice for our employees. Learn more at www.plzcorp.com/careers or visit https://youtu.be/XYNIFpLQIJY
The
Senior Director, Category and Brand
marketing will be responsible for leading the company’s overall PLZ marketing strategy and the cleaning and food business unit business strategy to develop and execute category tactics, product management, business and brand development and marketing plans and be the Company Subject Matter Expert on brands and categories. This position will manage the day-to-day Company’s marketing and all brand marketing execution as well as manage the brands, and marketing, creative and graphics teams and interacts with all levels of the organization
Key Responsibilities:
Category Marketing fully for cleaning and food BU and consulting for personal care & specialty BUs
Category Development
Develop and execute product development plans to realize category growth based on consumer trends and customer requirements Develop and execute short and long-term strategies for business units Serve as a thought partner to the organization, helping to develop and modify the product launch roadmap based on customer and user feedback, as well as market and competitive trends Lead branded product innovation process and manage new product pipeline Category Management
Lead internal teams to launch products to the market, including building campaigns and launch plans. Manage product portfolio, product launches, and gather customer insights SKU rationalization and lineup based on brand positioning Product features, benefits, claims, etc.
Work closely with sales and marketing teams to maximize the ongoing performance of the product portfolios, drive consistent distribution growth and effectively deliver category plans Partner across internal marketing team to ensure programs are executed per category direction Work closely with Marketing, Product Development and Sales teams to build a differentiated and compelling product offering that solves critical pain points for our customers. Create customer specific presentations to endorse PLZs capabilities, product offering and innovation Category Analysis
Research & analyze industry trends, benchmark data, understand cost drivers and emerging technologies Analyze sales data, identification of market shifts/trends that impact the business, and creation of actionable insights specific to individual category capabilities Proactively develop tools and templates to simplify the analysis process as well as the output to the sales and marketing teams. Ad-Hoc business reporting as required such as competitive tracking Company & Brand Marketing
Brand Development
Create and manage brand/product positioning and set brand marketing standards, guidelines, and language Craft brand and product messaging, creative and positioning documents that serve as the keystone for internal and outbound sales assets, marketing programs, web copy, packaging and sales presentations Develop consumer positioning for all branded innovation product lines Brand Management
Plan and execute marketing plans including trade advertising, social media, influencer partnerships and digital media, etc. budgeting, execution and spend Set creative strategies and oversee all branding work Explore the media landscape and pilot breakthrough communications programs, partnerships, and experiences to drive awareness and equity Update and manage product label designs and maintain brand standards Develop end-user communications including website and digital content updates for the assigned brand's online presence, digital marketing campaigns, advertising, etc. Develop and execute promotions – national & retailer specific Oversee the creation of targeted in-store marketing collateral, designed to feature and promote store promotions and events Manage and grow ecommerce channel including onsite, Amazon store, store locator, etc. Brand Analysis
Monitor brand awareness and advertising recall results Monitor and analyze website traffic & growth results and trends Conduct primary research and track consumer insights Manage social media results and sentiment tracking and conduct competitive monitoring Qualifications:
Bachelor’s degree in marketing required Minimum of 10 years related brand and category marketing experience in a B2C organization Minimum 10 years’ experience managing a multidiscipline marketing department Experience in cleaning and food manufacturing environment a plus Experience with retail, contract manufacturing and distribution Excellent analytical, organizational and project management skills Excellent communication skills Proven ability to turn data into actionable insights and the ability to engage, influence and collaborate cross functionally
Compensation:
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $200,000/year in our lowest geographic market up to $225,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Dependent on the position offered, other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.
PLZ Corp offers a robust suite of benefits including:
Medical, Dental & Vision benefits. Company paid Life and Short-Term disability. Voluntary benefits including additional life, disability, and hospital/accident insurance. 401k & company provided match. Paid Time Off Bonus incentive programs (Note, bonuses are subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.)
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status