Vice President for Marketing and Enrollment
About the Company
Esteemed Catholic university
Industry
Education Management
Type
Educational Institution
Founded
1890
Employees
201-500
Categories
- Education
About the Role
The Company is seeking a Vice President for Marketing and Enrollment to lead the strategic management of student recruitment and retention in alignment with the institution's Catholic and Franciscan mission. The successful candidate will be responsible for developing and implementing long-range enrollment and financial aid plans, with a focus on increasing the size and academic profile of incoming classes. This role requires a leader who can integrate marketing strategies to attract new students, particularly in a multi-site model, and who is dedicated to the values of the institution. The Vice President will also be tasked with fostering positive relationships with various stakeholders, including faculty, staff, students, alumni, and school counselors, to enhance the university's connections and partnerships. Applicants for the Vice President position must have a strong commitment to the mission of the company and be able to demonstrate the ability to support and contribute to its values. A Bachelor's degree is required, with a Master's degree preferred, and at least five years of leadership experience in marketing, enrollment management, or a related field. The role demands a strategic thinker with the ability to lead and motivate staff, as well as a proven track record in goal setting and budget management. The ideal candidate will be adept at using data and market research to inform decision-making, and will have a deep understanding of the strategic uses of financial aid. Strong communication, interpersonal skills, and the ability to work with diverse constituencies are essential.
Hiring Manager Title
President
Travel Percent
Less than 10%
Functions
- Marketing