MarketPro Inc Defunct
Vice President of Marketing, SMB and Mid-Market SaaS
MarketPro Inc Defunct, Grand Rapids, MI, United States
Job Description
MarketPro has partnered with a leading, innovative technology company in search of a results-oriented VP of Marketing to drive demand generation and business growth. This pivotal role will lead and scale a high-performing marketing team focused on creating a robust sales pipeline-through both acquiring new customers and expanding relationships with existing ones. The VP of Marketing will also play a key role in elevating brand awareness and shaping strategic positioning in the market.
With over 100 years of industry experience, this company is entering a transformative phase as it transitions into a SaaS-led organization, positioning itself for accelerated growth. Headquartered in Grand Rapids, MI, with a strong presence across North America and the UK, this is a rare opportunity to make a significant impact at the heart of a dynamic, purpose-driven organization. Are you ready to help lead this exciting evolution?
Primary Responsibilities
• Develop and execute a comprehensive marketing strategy aligned with company's growth objectives and targets; lead B2B marketing strategy
• Build and lead a high-performing marketing team across demand generation, product marketing, content, and brand
• Track key metrics across all elements of the marketing funnel to measure effectiveness of various marketing initiatives and course correct as necessary
• Own the marketing budget and resource allocation across different market initiatives optimizing for efficient CAC
• Craft and drive the implementation of the content roadmap and content distribution
• Drive strategic demand generation programs that deliver qualified pipeline and revenue using paid and organic channels
• Develop sophisticated nurture programs to move prospects through the sales funnel
• Collaborate with Sales, Product, Marketing, and Customer Success on strategy, new features, messaging, and performance marketing
• Partner with sales enablement to prepare supporting collaterals and training materials covering all elements of sales process
• Establish a clear market footprint and voice for the company, ensuring alignment with our target audience
Requirements
MarketPro has partnered with a leading, innovative technology company in search of a results-oriented VP of Marketing to drive demand generation and business growth. This pivotal role will lead and scale a high-performing marketing team focused on creating a robust sales pipeline-through both acquiring new customers and expanding relationships with existing ones. The VP of Marketing will also play a key role in elevating brand awareness and shaping strategic positioning in the market.
With over 100 years of industry experience, this company is entering a transformative phase as it transitions into a SaaS-led organization, positioning itself for accelerated growth. Headquartered in Grand Rapids, MI, with a strong presence across North America and the UK, this is a rare opportunity to make a significant impact at the heart of a dynamic, purpose-driven organization. Are you ready to help lead this exciting evolution?
Primary Responsibilities
• Develop and execute a comprehensive marketing strategy aligned with company's growth objectives and targets; lead B2B marketing strategy
• Build and lead a high-performing marketing team across demand generation, product marketing, content, and brand
• Track key metrics across all elements of the marketing funnel to measure effectiveness of various marketing initiatives and course correct as necessary
• Own the marketing budget and resource allocation across different market initiatives optimizing for efficient CAC
• Craft and drive the implementation of the content roadmap and content distribution
• Drive strategic demand generation programs that deliver qualified pipeline and revenue using paid and organic channels
• Develop sophisticated nurture programs to move prospects through the sales funnel
• Collaborate with Sales, Product, Marketing, and Customer Success on strategy, new features, messaging, and performance marketing
• Partner with sales enablement to prepare supporting collaterals and training materials covering all elements of sales process
• Establish a clear market footprint and voice for the company, ensuring alignment with our target audience
Requirements
- 10+ years in high-growth B2B marketing role
- Background in marketing to the middle market (500-5K FTE organizations) and SMB (50-500 FTE organization) essential
- SaaS experience is essential
- Ability to use modern B2B marketing tech stack (e.g., Pardot, GA, PPC, ABM tools)
- Excellent written and oral communication skills, with the ability to craft engaging content and presentations
- Strong analytical skills and the ability to derive actionable insights from campaign performance data
- Experience managing event logistics for both virtual and in-person events
- Strong leadership skills and a collaborative mindset to work across departments