META
In-App Brand Marketing Manager, WhatsApp
The following information aims to provide potential candidates with a better understanding of the requirements for this role. WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 2.5 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. We seek an experienced and accomplished Brand Marketing Manager and storyteller to join the team, crafting content strategies that elevate the brand and drive global relevance. Responsibilities
Owns the strategic and creative development and execution of select in-app editorial franchises/content series. Bridges the gap between our in-app editorial efforts and 360 brand and partnerships moments and events. Partners closely with cross-functional partners across product and brand marketing, in-house and external creative agencies, consumer insights, and more. Leads reporting of content marketing initiatives to determine content effectiveness and drive optimizations. Surfaces best-in-class global content, trends and conversations to push our approach forward. Flexibility between strategic and tactical/execution responsibilities as needed. Minimum Qualifications
7+ years of experience building content for global consumer brands or entities in brand marketing. Experience building content franchises from the ground up. Experience working in a fast-paced environment. Experience developing brand content and tracking channel performance. An understanding of consumers, with a demonstrated experience utilizing consumer research and data. Experience with collaboration and influencing cross-functional teams. Preferred Qualifications
BA/BS degree in marketing, journalism, or related field. A demonstrated understanding of WhatsApp as a brand and product. Global experience working on brand content across a number of markets. Experience with creative strategy and copywriting. Compensation:
$122,000/year to $176,000/year + bonus + equity + benefits Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, gender expression, age, status as a protected veteran, or status as an individual with a disability.
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The following information aims to provide potential candidates with a better understanding of the requirements for this role. WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 2.5 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. We seek an experienced and accomplished Brand Marketing Manager and storyteller to join the team, crafting content strategies that elevate the brand and drive global relevance. Responsibilities
Owns the strategic and creative development and execution of select in-app editorial franchises/content series. Bridges the gap between our in-app editorial efforts and 360 brand and partnerships moments and events. Partners closely with cross-functional partners across product and brand marketing, in-house and external creative agencies, consumer insights, and more. Leads reporting of content marketing initiatives to determine content effectiveness and drive optimizations. Surfaces best-in-class global content, trends and conversations to push our approach forward. Flexibility between strategic and tactical/execution responsibilities as needed. Minimum Qualifications
7+ years of experience building content for global consumer brands or entities in brand marketing. Experience building content franchises from the ground up. Experience working in a fast-paced environment. Experience developing brand content and tracking channel performance. An understanding of consumers, with a demonstrated experience utilizing consumer research and data. Experience with collaboration and influencing cross-functional teams. Preferred Qualifications
BA/BS degree in marketing, journalism, or related field. A demonstrated understanding of WhatsApp as a brand and product. Global experience working on brand content across a number of markets. Experience with creative strategy and copywriting. Compensation:
$122,000/year to $176,000/year + bonus + equity + benefits Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, gender expression, age, status as a protected veteran, or status as an individual with a disability.
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