Confidential
Vice President of Marketing
About the Company
Leading marketing firm
Industry
Advertising Services
Type
Privately Held
Founded
2005
Employees
11-50
Specialties
web design
web development
branding
content strategy
inbound marketing
hubspot
search engine optimization (seo)
pay per click
content marketing
social media
google partner
email marketing
healthcare marketing
nonprofit marketing
media buying
and marketing strategy
About the Role
The Company is seeking a VP, Marketing to lead the development and execution of high-impact marketing strategies, with a specific focus on serving the needs of nonprofits and purpose-driven organizations. The successful candidate will be responsible for crafting strategic marketing plans that align with client objectives, ensuring the seamless execution of campaigns that deliver measurable results. This role demands a deep understanding of nonprofit fundraising, donor engagement, and the tools and platforms that drive success in the sector, particularly in the mastery of CRM and marketing automation capabilities. The VP, Marketing will also be tasked with establishing a vision for the agency's marketing delivery services, conducting in-depth market research, and leveraging data analytics to optimize campaign performance. Applicants for the VP, Marketing position at the company should have a minimum of 8 years' experience in digital agency and non-profit marketing or similar purpose-driven organizations. The role requires a client-focused leader with a proven track record in leveraging marketing technology to create integrated communication plans that support both marketing and fundraising efforts. Key responsibilities include strategic vision, marketing research and strategy, marketing planning, account management, client-centric leadership, team empowerment, data-driven optimization, MarTech mastery, and a commitment to quality. The ideal candidate will be a champion of modern marketing technology, particularly CRM and automation tools, and will foster a culture of continuous improvement and innovation within the team.
Hiring Manager Title
CEO & Managing Partner; Founder
Travel Percent
Less than 10%
Functions
Marketing