Planet Interactive
Email Marketing Manager
Location: Local to Draper, Utah: Hybrid In-office 2+ days per week (the more the better)
Duration:
5 Months (possible extension) Pay Rate:
Up to $50/hour (DOE) Planet Interactive's FinTech client has a HOT need for an
Email Marketing Manager
with 3+ years of experience in email marketing, preferably in a B2B or SaaS environment, using marketing automation tools (preferably Marketo) for a 5 Month Hybrid position in Draper, Utah! The ideal
Email Marketing Manager
will have a proven track record of building successful email marketing campaigns, working collaboratively with other teams to develop effective strategies, and executing campaigns flawlessly. Email Marketing Manager Responsibilities: Develop and execute email marketing campaigns to increase engagement, retention, and revenue. Collaborate with other teams, such as the campaigns team, to come up with effective email marketing strategies that support business goals such as email campaigns and nurturing programs. Create visually appealing and engaging Marketo email templates using HTML and CSS. Work closely with the creative team to design and implement email templates that align with our brand voice and messaging. Manage email lists and segmentation to ensure that campaigns are targeted and personalized to the right audience. Monitor and report on email campaign performance metrics such as open rates, click-through rates, and conversion rates. Continuously test and optimize email campaigns to improve performance and increase ROI. Track performance, measure outcomes and use that information to optimize and iterate. Stay up-to-date with industry trends and best practices in email marketing to ensure that our campaigns are innovative and effective. Maintain email compliance and best practices, including CAN-SPAM and GDPR regulations. Email Marketing Manager Qualifications: Demonstrated experience creating and executing successful email campaigns, as well as involvement in the email design and/or coding of the emails. Excellent project management skills, with the ability to manage multiple campaigns and priorities simultaneously. Strong analytical skills with experience using data to drive decision-making. Excellent written and verbal communication skills. Ability to work collaboratively with cross-functional teams. Knowledge of email compliance and best practices, including CAN-SPAM and GDPR regulations. Email Marketing Manager Preferred Qualifications: Experience with Marketo marketing automation tool is highly preferred, including proficiency in building emails using Marketo modules, managing campaigns, and analyzing data. Familiarity with Salesforce CRM is a plus, including the ability to integrate email campaigns with Salesforce and create reports and dashboards to measure campaign effectiveness. Strong HTML and CSS skills with an eye for design and detail. Experience with Figma graphic design tool, including the ability to collaborate with the creative team to design and implement email templates.
5 Months (possible extension) Pay Rate:
Up to $50/hour (DOE) Planet Interactive's FinTech client has a HOT need for an
Email Marketing Manager
with 3+ years of experience in email marketing, preferably in a B2B or SaaS environment, using marketing automation tools (preferably Marketo) for a 5 Month Hybrid position in Draper, Utah! The ideal
Email Marketing Manager
will have a proven track record of building successful email marketing campaigns, working collaboratively with other teams to develop effective strategies, and executing campaigns flawlessly. Email Marketing Manager Responsibilities: Develop and execute email marketing campaigns to increase engagement, retention, and revenue. Collaborate with other teams, such as the campaigns team, to come up with effective email marketing strategies that support business goals such as email campaigns and nurturing programs. Create visually appealing and engaging Marketo email templates using HTML and CSS. Work closely with the creative team to design and implement email templates that align with our brand voice and messaging. Manage email lists and segmentation to ensure that campaigns are targeted and personalized to the right audience. Monitor and report on email campaign performance metrics such as open rates, click-through rates, and conversion rates. Continuously test and optimize email campaigns to improve performance and increase ROI. Track performance, measure outcomes and use that information to optimize and iterate. Stay up-to-date with industry trends and best practices in email marketing to ensure that our campaigns are innovative and effective. Maintain email compliance and best practices, including CAN-SPAM and GDPR regulations. Email Marketing Manager Qualifications: Demonstrated experience creating and executing successful email campaigns, as well as involvement in the email design and/or coding of the emails. Excellent project management skills, with the ability to manage multiple campaigns and priorities simultaneously. Strong analytical skills with experience using data to drive decision-making. Excellent written and verbal communication skills. Ability to work collaboratively with cross-functional teams. Knowledge of email compliance and best practices, including CAN-SPAM and GDPR regulations. Email Marketing Manager Preferred Qualifications: Experience with Marketo marketing automation tool is highly preferred, including proficiency in building emails using Marketo modules, managing campaigns, and analyzing data. Familiarity with Salesforce CRM is a plus, including the ability to integrate email campaigns with Salesforce and create reports and dashboards to measure campaign effectiveness. Strong HTML and CSS skills with an eye for design and detail. Experience with Figma graphic design tool, including the ability to collaborate with the creative team to design and implement email templates.