Robert Half is hiring: Marketing Director (B2C) in Atlanta

We are on the search for a Marketing Director (B2C) to join our growing team in ATLANTA, Georgia. This role is integral to our company's success, involving the management and execution of comprehensive B2C marketing strategies and campaigns.

Responsibilities:

• Develop comprehensive marketing campaigns, ensuring their successful planning, execution, and optimization to attain desired outcomes and KPIs.

• Oversee the creation and implementation of content strategies that align with our goals and encourage engagement across diverse channels.

• Supervise and manage the activities of a team of marketing specialists, promoting collaboration and guaranteeing the punctual delivery of projects.

• Cultivate and manage partnerships with external entities and influencers to amplify our brand's visibility and reach.

• Lead the management and activation of marketing messages across various channels, ensuring their effective deployment.

• Collaborate closely with internal departments, including Sales and Communications, to guarantee alignment and smooth execution of marketing initiatives.

• Regularly consolidate and distribute detailed performance reports, using data analysis to offer insights and suggestions for future strategies.

• Proven experience in a B2C marketing director role or similar
• Proficiency in Content Management System (CMS)
• Extensive knowledge of CRM strategies and applications
• Ability to utilize Facebook Insights for marketing analysis
• Proficiency in Google AdWords for effective online campaign management
• Demonstrable experience in using Google Analytics for tracking website traffic
• Experience in creating and managing advertisements across multiple platforms
• Proven track record in increasing brand awareness
• Experience in campaign planning and execution
• Proficiency in collateral management for marketing materials
• Strong digital marketing skills with knowledge of latest market trends