Robert Half
Job Description
Job Description
We are in the market for a Marketing Manager to join our operations in Miami, Florida. This role is crucial in leading and coordinating marketing efforts to promote the launch of a premium iron supplement product. The Marketing Manager will work closely with agencies to devise and implement marketing strategies, ensuring an integrated approach across retail, eCommerce, and hospital channels to achieve substantial revenue growth.
Responsibilities:
• Collaborate with external agencies to conceive and execute integrated marketing campaigns, aligning with our business objectives.
• Ensure uniformity in messaging and branding across all platforms through coordinated cross-channel campaigns.
• Drive online sales by refining digital strategies, including paid media, email campaigns, and promotions in the e-commerce realm.
• Enhance product visibility in retail by implementing strategies such as in-store promotions and merchandising.
• Develop targeted campaigns for hospital channels, focusing on education and awareness, and work alongside sales teams to consolidate relationships and generate leads.
• Keep a close eye on campaign performance metrics across all channels, providing actionable insights for optimization.
• Generate and present reports on campaign success and ROI to senior leadership.
• Leverage a comprehensive digital marketing toolkit to develop and execute innovative marketing ideas.
• Utilize skills in Adobe Creative Cloud, CRM, Facebook Insights, Google AdWords, Google Analytics, Advertisements, Brand Awareness, Budget Processes, and Campaign Planning.
• Foster strong communication and interpersonal skills for agency and stakeholder management.• Proficient in Adobe Creative Cloud for creating compelling marketing materials.
• Experience with CRM for maintaining strong relationships with customers and tracking sales.
• Familiarity with Facebook Insights to analyze and improve social media engagement.
• Ability to use Google AdWords for effective online advertising campaigns.
• Proficient in Google Analytics to monitor and analyze website traffic.
• Strong ability to create and manage Advertisements for various platforms.
• Demonstrable experience in enhancing Brand Awareness through innovative strategies.
• Understanding of Budget Processes in a marketing context.
• Proven experience in Campaign Planning and execution.
• Excellent Communication skills to effectively convey brand messages.
Responsibilities:
• Collaborate with external agencies to conceive and execute integrated marketing campaigns, aligning with our business objectives.
• Ensure uniformity in messaging and branding across all platforms through coordinated cross-channel campaigns.
• Drive online sales by refining digital strategies, including paid media, email campaigns, and promotions in the e-commerce realm.
• Enhance product visibility in retail by implementing strategies such as in-store promotions and merchandising.
• Develop targeted campaigns for hospital channels, focusing on education and awareness, and work alongside sales teams to consolidate relationships and generate leads.
• Keep a close eye on campaign performance metrics across all channels, providing actionable insights for optimization.
• Generate and present reports on campaign success and ROI to senior leadership.
• Leverage a comprehensive digital marketing toolkit to develop and execute innovative marketing ideas.
• Utilize skills in Adobe Creative Cloud, CRM, Facebook Insights, Google AdWords, Google Analytics, Advertisements, Brand Awareness, Budget Processes, and Campaign Planning.
• Foster strong communication and interpersonal skills for agency and stakeholder management.• Proficient in Adobe Creative Cloud for creating compelling marketing materials.
• Experience with CRM for maintaining strong relationships with customers and tracking sales.
• Familiarity with Facebook Insights to analyze and improve social media engagement.
• Ability to use Google AdWords for effective online advertising campaigns.
• Proficient in Google Analytics to monitor and analyze website traffic.
• Strong ability to create and manage Advertisements for various platforms.
• Demonstrable experience in enhancing Brand Awareness through innovative strategies.
• Understanding of Budget Processes in a marketing context.
• Proven experience in Campaign Planning and execution.
• Excellent Communication skills to effectively convey brand messages.