Robert Half is hiring: Marketing Manager (E-comm) in Cincinnati

We are offering an exciting opportunity for a Marketing Manager in CINCINNATI, Ohio. The role involves driving sales and enhancing brand visibility through comprehensive e-commerce marketing strategies. The successful candidate will work closely with cross-functional teams to create a seamless customer experience and will utilize various marketing tools to maximize return on investment.

Responsibilities

• Utilize your proficiency in Shopify and Amazon platforms to manage and optimize product listings, ensuring high-quality content and effective keyword usage.

• Conduct thorough market research and competitive analysis to identify emerging trends and opportunities for improvement.

• Plan and execute promotional campaigns such as discounts, deals, and seasonal offers to enhance sales and customer engagement.

• Monitor and analyze performance metrics including sales, conversion rates, and customer reviews to gauge the effectiveness of marketing strategies.

• Collaborate with various teams including product development, design, and customer service to ensure a seamless customer experience.

• Leverage Amazon Advertising and Shopify marketing tools to develop and manage paid ad campaigns.

• Stay updated with the latest e-commerce trends, platform updates, and best practices to maintain a competitive edge.

• Manage the e-commerce budget effectively to ensure cost-effective allocation of resources and maximize R

• Applicants must possess a minimum of 7 years of experience in a Digital Marketing role.
• Proficiency in Content Management Systems (CMS) is required.
• Candidates should have substantial experience with Customer Relationship Management (CRM) software.
• Knowledge of Facebook Insights is essential for effective social media marketing.
• Experience with Google Ads is necessary for managing online advertising campaigns.
• Candidates must have a solid understanding of various advertisement formats and their effective use in digital marketing.
• Applicants should possess strong analytical skills for tracking and interpreting marketing data.
• Blogging experience is necessary for content marketing initiatives.
• The role demands a deep understanding of brand awareness strategies.
• Experience in campaign planning and execution is a critical requirement.
• Familiarity with Shopify platform is necessary for managing e-commerce operations.
• Candidates should have experience in e-commerce management, operations, sales, and strategy.
• Experience with retail e-commerce is essential.
• Proficiency in Amazon advertising is a must for effective online retail marketing.
• Experience managing Amazon Brand Stores is a significant plus.