VP of Marketing

Who is Recruiting from Scratch:

Recruiting from Scratch is a talent firm that focuses on placing the best candidate for our clients. Our team is 100% remote and we work with teams across North America, South America, and Europe to help them hire.

Website

Fast-Growing Home Design & E-commerce Brand Seeks Marketing Executive

Company Description:

Our client, a rapidly expanding leader in the home design and e-commerce space, has revolutionized how Americans approach interior design and home furnishings. With a multi-channel presence spanning e-commerce, retail, media, and licensing, they've built a powerful brand that resonates with millions. Based in Utah with remote flexibility, they're seeking a visionary marketing leader to drive their next phase of growth.

What You'll Do:

1. Architect and execute comprehensive marketing strategies that fuel customer acquisition, engagement, and retention.
2. Lead and mentor a high-performing marketing team, fostering innovation and data-driven decision-making.
3. Oversee multi-channel marketing initiatives spanning digital performance marketing, brand development, and community engagement.
4. Drive optimization across all channels through sophisticated A/B testing and analytics.
5. Collaborate with executive leadership to align marketing initiatives with company objectives.
6. Champion marketing technology innovation, leveraging AI and machine learning to enhance customer experiences.
7. Manage relationships with agency partners and optimize resource allocation.

Ideal Candidate Background:

1. 10+ years of progressive marketing experience.
2. Proven track record leading performance and brand marketing teams.
3. Strong experience in e-commerce or retail environments.
4. Demonstrated success in digital marketing, including paid search, social, SEO, and email.
5. History of building and scaling high-performing marketing teams.
6. Experience with data-driven decision making and advanced analytics.

Preferred:

1. Experience in the home furnishings or interior design industry.
2. Track record of community-led growth initiatives.
3. Experience with marketing automation and CDP/DMP platforms.
4. Background in both D2C and retail marketing.

Compensation & Benefits:

1. Base salary: $250,000.
2. Equity package included.
3. Comprehensive health benefits.
4. 401(k) with company match.
5. Generous PTO.
6. Remote work flexibility (MST or PST preferred).
7. Opportunity to shape the future of a category-defining brand.

This role offers a unique opportunity to join a company that's redefining the home design and e-commerce landscape. The ideal candidate will bring both strategic vision and hands-on expertise to drive continued growth and innovation.

Location: Draper, UT or Remote US (MST/PST preferred)