Assistant Manager, SEO Job at The Estee Lauder Companies in New York

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Description

The Assistant Manager supports the SEO strategy and approach to optimize search rankings across an assigned cluster of brands within the portfolio. This role will focus on search term optimization, search engine algorithm decoding, site auditing, and reporting in collaborating with a team of growth marketers across the portfolio.

Responsibilities:

Search Term Optimization

· Conduct keyword research and analysis on ongoing basis and share learnings of current search trends to identify and provide optimizations that drive growth

· Constantly track and analyze the relationship between paid and organic search to identify opportunities for synergies and optimization in partnership with Paid Search marketing team

Search Engine Algorithm Decoding

· Have deep understanding of search engine algorithms and stay abreast of all major search engine changes including AI

Reporting/Site Auditing

· Derive actionable insights from organic channel performance and connect to holistic business trends/activations. Deliver weekly performance updates to stakeholders with an emphasis on how the channel supports macro business goals

· Create revenue forecasts on a daily/monthly/yearly level that are rooted in current and historical trends and key performance indicators (traffic, revenue, AOV, CVR)

· Analyze keyword performance regularly (brand + nonbrand), provide insights to assess impact and to formulate actionable SEO recommendations

· Collaborate with cross-functional teams, including e-commerce brand teams and digital experience teams, to align SEO initiatives with broader business objectives and promotions.

· Monitor technical audits via SEO tools to identify and address site elements that improve SEO (broken links, redirects, canonicals, indexation, HTML tagging)

· Monitor brand and retailer websites to track competitive search performance for categories and products

· Monitor and identify opportunities to improve landing page content to improve bounce rates and conversion

· Proactively monitor performance, solve problems, and identify new opportunities

Implementation of opportunities / Monitor and improve search rankings

· Determine what changes are needed to compete with the algorithm adjustments, consumer trends, and competitive activity

· Manage and upload optimized SEO copy to CMS platforms in partnership with brand ecommerce teams

· Upload and track keywords using SEO tools to monitor search rankings

Qualifications

Qualifications

· 3+ years hands-on experience managing a variety of SEO activities, in-house or within a digital marketing agency.

· Strong understanding of on-site SEO optimizations, including conducting keyword research and page-level keyword mapping.

· Strong knowledge of standard and current SEO practices and techniques, web analytics and SEO tools (SEMrush, Lumar)

· Proficient in data analytics, with the ability to assess data and performance metrics to generate actionable recommendations and forecasting.

· Attention to detail and results orientation; strong work ethic and persistence to drive an initiative to completion; a “roll up the sleeves” attitude towards tackling a challenge

· Team player with excellent communication, project management, and collaboration skills

· Proactive, can-do, solution-oriented attitude and a strong ownership mentality

· Proficiency in MS Office (Outlook, Excel, PowerPoint) required; experience with ecommerce / web analytics tools (Google Analytics 4, Google Search Console, Data Warehouse, Oracle Business Intelligence, etc.)

Pay Range:

The anticipated base salary range for this position is $73,150.00 to $109,200.00 . Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.

In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.

Michigan Applicants: Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.

Philadelphia Applicants: Philadelphia's Fair Chance Hiring Law (https://www.phila.gov/media/20240326142036/V6-Fireball-Handout-fairchance-E-S.pdf)

Rhode Island Applicants: The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law.

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.