Zenith is hiring: Associate Director, Audience Intelligence in New York

The Centralized Intelligence team covers several strategic needs for the entire client business which includes Audience Insights, Competitive & Marketplace Intelligence & Media & Comms Strategy.

Responsibilities

The Associate Director will report directly to the VP and be responsible for:

• Designing actionable strategies across the delivery model to manage audience platforms, drive Groupe technology solutions, and deliver data-driven business outcomes
• Leading audience-focused learning agendas, use cases, and performance frameworks
• Orchestrating ways of working and drive the creation and execution of case studies supporting broad audience initiatives and QA across inter-agency teams
• Collaborating with both internal (i.e., media, analytics, operations, & data science) departments and clients on a regular basis
• Presenting findings to external media managers and/or other senior staff
• Collaborate with Strategy and Investment teams to build/activate custom audiences
• Be an advocate for the Audience Analytics team by evangelizing the platform which can unlock growth opportunities and customer experience enhancements
• Manage audience overlap, governance, and prioritization using behavioral and commercial audience insights to advise campaign leads
• Collaborate with Strategy on delivering audience insights addressing media strategy, profiling, messaging, and other insights to meet campaign goals
• Coordinate audience deployments and workflows across our channel partners and internal marketing, analytics, and planning teams for proper activation

Qualifications

• Must be able to effectively communicate and illustrate data-led stories, use cases, and findings in slide format for senior leaders (internal & external)
• Experience managing an omni-channel media strategy team; digital media strategy at a minimum
• Excellent communication, Microsoft Suite / Google Suite skills
• Extremely curious about audience strategy, measurement, & evaluation; always searching for value
• Experience driving a client’s business forward using a data-led audience / comms approach
• Time management; must be able to multi-task in a fast-paced environment
• Must be self-sufficient when working independently
• Strong internal and external collaboration skills

Required Tools:

GWI, MRI, ComScore, Nielsen