Senior Graphic Designer Job at Rhoback in Charlottesville

The Rhoback Team is looking for an experienced Senior Graphic Designer to design and oversee creative assets across all channels of media, including web, email, digital marketing, social media, print & beyond.

This position will report directly to our Creative Director and will be located in Charlottesville, VA. This individual should be ready and energized to keep up with Rhoback’s incredible growth trajectory in the activewear space and be prepared to lead with vision and enhance our creative process within Rhoback.

RESPONSIBILITIES:

Email

• Collaborate with Email Team to provide email photo selects, layout & design
• Produce best-in-class emails using graphics, photography, and motion graphics that engage and inform
• Identify and execute on email growth initiatives, brand awareness, and education using quality visual means
• Ensure all email graphics, email layout, and all email visuals are on brand to create next-level emails driving
• engagement with our growing brand
• Work quickly to create assets for topical or last-minute campaigns

Digital Marketing

• Create digital ad graphics and visuals to create show-stopping ads driving engagement on Rhoback products (this will often be the same graphics from the emails, just adjusted slightly)

Print Collateral

• Collaborate with merchandising, marketing and creative team to build print collateral including mailers, catalogs, line books & other printed materials.
• Create all graphics and layout that will elevate the brand projection and product offering

Web Design

• Collaborate with Website Team to create all website graphics, website layout, and all website visuals for seasonal campaigns & deliveries

Branding

• Collaborate with Creative Director to best understand and develop unified brand voice and vision, and constantly ideate on ways to use art & design to tell Rhoback’s story. Maintain brand voice using graphic artwork across all channels of business
• Collaborate with Social Media Coordinators to align on creative assets for any organic social media posts (i.e., new Rhoback Athlete announcements) and lifestyle photography to be used from the Media House

QUALIFICATIONS:

• Expert level Adobe Suite
• Digital First Graphic Design with strong understanding of print
• Motion graphics skills a plus
• A B.A. or equivalent 4-year degree
• 3+ years of relevant experience with consumer brands
• Ability to think critically to solve complex problems
• Capable of executing tasks without the need for oversight
• Must have a creative innovation mindset and be willing to challenge conventions while understanding brand standards
• Must be a team player with a no-task-too-small attitude

Company Mission: Rhoback is a community of passionate and motivated people looking to generate positivity, bring people together, and inspire activity by creating high quality products and engaging content for those who seek inspiration, motivation, and connection with a #craveactivity mentality.