BigIron
Description
Job Function:
The Senior Graphic Designer will lead the creation of all creative assets for BigIron's advertising and marketing efforts, including digital, print, and multimedia materials. This role demands a strong blend of creativity, technical expertise, and a deep understanding of branding to ensure cohesive and impactful visuals across all platforms.
Essential Functions: Design and produce a wide range of marketing assets, including digital banners, social media graphics, email templates, brochures, signage, and video elements. Develop visually compelling designs that align with BigIron's brand identity and marketing goals. Collaborate with the marketing team to conceptualize and execute designs for advertising campaigns across digital, print, and video platforms. Create engaging visuals to support social media campaigns, online auctions, and promotional events. Ensure consistency in branding and messaging across all visual materials. Maintain and evolve BigIron's brand guidelines to reflect industry trends and company growth. Work closely with the digital marketing manager, regional marketing managers, and other stakeholders to align creative work with campaign objectives. Partner with external vendors as needed to manage print production or outsourced design work. Stay updated on design trends, tools, and techniques to keep BigIron's creative assets fresh and competitive. Experiment with new design approaches and tools to enhance creative output. Manage multiple projects with competing deadlines, ensuring timely delivery without compromising quality. Maintain an organized archive of design files and assets for easy retrieval and collaboration. Requirements
Bachelor's degree in Graphic Design, Visual Arts, or a related field. 5+ years of professional experience in graphic design, preferably in marketing or advertising. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects). Strong portfolio showcasing diverse design work, including digital, print, and motion graphics. Experience designing for social media platforms and digital advertising campaigns. Excellent typography, layout, and color theory skills. Strong communication skills and the ability to articulate design concepts and solutions. Video editing skills a plus. Familiarity with the agriculture or auction industry is a bonus but not required.
Job Function:
The Senior Graphic Designer will lead the creation of all creative assets for BigIron's advertising and marketing efforts, including digital, print, and multimedia materials. This role demands a strong blend of creativity, technical expertise, and a deep understanding of branding to ensure cohesive and impactful visuals across all platforms.
Essential Functions: Design and produce a wide range of marketing assets, including digital banners, social media graphics, email templates, brochures, signage, and video elements. Develop visually compelling designs that align with BigIron's brand identity and marketing goals. Collaborate with the marketing team to conceptualize and execute designs for advertising campaigns across digital, print, and video platforms. Create engaging visuals to support social media campaigns, online auctions, and promotional events. Ensure consistency in branding and messaging across all visual materials. Maintain and evolve BigIron's brand guidelines to reflect industry trends and company growth. Work closely with the digital marketing manager, regional marketing managers, and other stakeholders to align creative work with campaign objectives. Partner with external vendors as needed to manage print production or outsourced design work. Stay updated on design trends, tools, and techniques to keep BigIron's creative assets fresh and competitive. Experiment with new design approaches and tools to enhance creative output. Manage multiple projects with competing deadlines, ensuring timely delivery without compromising quality. Maintain an organized archive of design files and assets for easy retrieval and collaboration. Requirements
Bachelor's degree in Graphic Design, Visual Arts, or a related field. 5+ years of professional experience in graphic design, preferably in marketing or advertising. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects). Strong portfolio showcasing diverse design work, including digital, print, and motion graphics. Experience designing for social media platforms and digital advertising campaigns. Excellent typography, layout, and color theory skills. Strong communication skills and the ability to articulate design concepts and solutions. Video editing skills a plus. Familiarity with the agriculture or auction industry is a bonus but not required.