Social Media Manager Job at Noodle & Boo, LLC in Los Gatos

Founded in 2003, Noodle & Boo® is a mission-driven consumer goods company dedicated to using its products and profit to help children in need. Noodle & Boo sets a luxury standard in prestige skin care and laundry essentials, for the whole family. Products are available via noodleandboo.com, fine retailers including Neiman Marcus, Nordstrom, Dillard's, and over 3,000 specialty retailers, hospitals and pharmacies. Portfolio products can be found at Target, Costco and other big box value retailers. Noodle & Boo's purpose, "to help ensure all children have an opportunity to live, hope and pursue their dreams," is reflected in its ongoing support to Save the Children® along with many local, national and international giving campaigns. As a privately held company committed to American made goods, Noodle & Boo's culture is a tapestry of social responsibility, family-centric values, and fiercely committed individuals who feel like they are truly making a difference in the world.

RESPONSIBILITIES

Our Social Media Manger will be responsible for driving advocacy, engagement and positive brand sentiment across all major social media platforms, leading the social media vision and strategy, as well as guiding our affiliate and influencer strategy. The goal is to connect with our moms in this ever-changing media landscape and to share our vision and products through engaging content, product knowledge and third-party partners. If you love YouTube, X, Instagram, TikTok, Facebook, Pinterest, and LinkedIn, and dream of spending your day connecting with amazing moms on behalf of Noodle & Boo, we are looking for you!

SOCIAL MEDIA

Strategy Development:

• Define social media goals aligned with overall marketing objectives.
• Identify target audiences on different platforms and develop tailored content strategies.
• Create a content calendar with a mix of promotional and non-promotional posts.
• Establish key performance indicators (KPIs) to track social media success.

Content Creation and Management:

• Work with the team to generate engaging and visually appealing content across various platforms (text, images, videos, etc.).
• Develop compelling brand messaging and voice consistent across all social channels.
• Schedule and publish content according to the content calendar.
• Monitor and respond to comments, messages, and mentions promptly.

Community Engagement:

• Foster meaningful interactions with followers through comments, replies, and contests.
• Identify and engage with key influencers and industry leaders.
• Build and manage online communities around the brand.

Social Media Advertising:

• Work with Digital Marketing team to develop and execute paid social media campaigns across platforms.

Analytics and Reporting:

• Track key social media metrics (reach, impressions, engagement, clicks, conversions).
• Analyze data to identify trends and areas for improvement.
• Generate reports to present insights and recommendations to stakeholders.

AFFILIATE MARKETING

• Increase sales and brand awareness by working with affiliates and other partners to drive traffic and leads to the company website.
• Create and implement affiliate marketing strategies.
• Work with affiliates to ensure they are performing well.
• Track sales from affiliate sites.
• Evaluate what's working and identify areas for improvement.
• Develop marketing content, such as links and banner images.
• Advise affiliates on how to maximize click-throughs.
• Provide reports on the performance of the program.

INFLUENCER MARKETING

• Identify and vet influencers - Researching and finding relevant influencers who align with the brand's target audience and values on different social media platforms.
• Campaign development and execution -Designing and implementing influencer marketing campaigns with clear objectives, including content ideas, timelines, and deliverables.
• Relationship building -Establishing and maintaining strong relationships with influencers through communication, negotiation, and collaboration.
• Contract management -Negotiating terms and agreements with influencers, including compensation, content guidelines, and reporting requirements.
• Content review and approval - Overseeing the creative process to ensure influencer content aligns with brand messaging and guidelines.
• Performance tracking and analysis - Monitoring campaign metrics like reach, engagement, conversions, and ROI to evaluate campaign success and make necessary adjustments.
• Budget management - Allocating budget effectively across different influencer campaigns and optimizing spending.
• Reporting and communication - Presenting campaign results and insights to internal stakeholders, including senior management.

• Strong understanding of social media platforms: YouTube, X, Instagram, TikTok, Facebook, Pinterest, and LinkedIn.
• Content creation skills: Writing, graphic design, video editing.
• Analytical skills: Data interpretation and reporting.
• Communication skills: Engaging storytelling and ability to connect with audiences.
• Marketing knowledge: Brand awareness, customer segmentation, campaign management.
• Digital marketing tools proficiency: Social media management platforms, analytics dashboards.

Position Requirements:

• Bachelor's degree in marketing, communications, or a related field.
• Proven experience managing social media accounts for a business or brand.
• Demonstrated ability to develop and execute successful social media strategies.
• Relevant work experience with online marketing and affiliate programs.
• Strong communication, negotiation, and team management skills.
• Ability to work with and analyze technical data.
• Strong leadership, multitasking, and math skills.

• Medical, Dental and Vision Plan
• Company sponsored Life Insurance
• 401(k) with guaranteed company contribution
• Paid Time Off (designed to reward tenure)
• Paid Holidays including the week between Christmas and New Year’s
• Generous product discounts
• Casual work atmosphere with a friendly, work-life-balance culture
• Complementary snacks, drinks and goodies

Noodle & Boo is an equal opportunity employer. Noodle & Boo provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.

Recruitment Agencies: Noodle & Boo doesn't typically partner with 3rd party recruitment resources. If we require assistance on this search we will contact selected partners directly; we do not accept unsolicited candidate submissions.